Kroger
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Overview
Tagline Brand's website · 2026-10-04
Combines the scale of a national retailer with the local trust of regional 'banner' identities and a market-leading private label portfolio (Simple Truth).
Description Brand's website · 2026-10-04
The Kroger Co. is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded in 1883, it has grown to become the largest supermarket chain by revenue and the second-largest general retailer in the country. The company manages a diverse portfolio of regional banner names while maintaining a centralized corporate infrastructure in Cincinnati, Ohio.
Offerings
Core capabilities Brand's website · 2026-10-04
- Groceries
- Pharmacy services
- Fuel
- Financial Services (Kroger Money Services)
Pricing Brand's website · 2026-10-04
Standard Retail pricing with heavy emphasis on loyalty-based discounts (Plus Card) and digital coupons.
Audience
Target industry Brand's website · 2026-10-04
General US consumer households across various income levels, with a focus on value seekers and family shoppers.
Landscape
Competitors Brand's website · 2026-10-04
- Walmart
- Whole Foods Market (Amazon)
- Costco Wholesale
- Albertsons Companies
- Meijer
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Claim Kroger — free →Page last updated 2026-10-17.