Kroger Precision Marketing
Is this your brand? Claim it — free, and takes a minute with your work email.
Overview
Tagline Brand's website · 2026-10-04
Exclusive access to first-party purchase data from the United States' largest traditional grocer, powered by the 84.51° data science engine.
Description Brand's website · 2026-10-04
Kroger Precision Marketing (KPM) is the retail media business of The Kroger Co., designed to close the loop between media exposure and store sales. It leverages first-party purchase data from millions of households to provide targeted advertising across Kroger's digital properties and third-party platforms.
Offerings
Core capabilities Brand's website · 2026-10-04
- On-site search ads
- on-site display
- off-site programmatic (social
- web
- CTV)
- and closed-loop measurement services.
Pricing Brand's website · 2026-10-04
Usage-based (Ad spend/CPM/CPC) and Managed Services
Audience
Target industry Brand's website · 2026-10-04
Consumer Packaged Goods (CPG) brands and advertising agencies.
Landscape
Competitors Brand's website · 2026-10-04
- Walmart Connect
- Amazon Advertising
- Target Roundel
- Instacart Ads
- Criteo Retail Media
Is this your business?
The information above is publicly sourced — assembled by Optimly from Kroger Precision Marketing's website and public pages.
Claim this profile to publish your own verified Business Profile and speak for Kroger Precision Marketing across the index.
Claim Kroger Precision Marketing — free →Page last updated 2026-10-04.