Kroger Precision Marketing (KPM) is the retail media business of The Kroger Co., designed to close the loop between media exposure and store sales. It leverages first-party purchase data from millions of households to provide targeted advertising across Kroger's digital properties and third-party platforms.
Brand Authority Index (BAI): 88/100
Archetype: Challenger
Category: Advertising & Marketing
https://optimly.ai/brand/kroger-precision-marketing
Last analyzed: April 11, 2026
Founded: 2017
Headquarters: Cincinnati, Ohio