Krónan

Tagline Brand's website · 2026-11-07

Krónan is an Icelandic low-price grocery retailer with stores across the country and online shopping through its Snjallverslun web and app services.

Description Brand's website · 2026-11-07

Krónan operates grocery stores throughout Iceland and offers in-store and digital shopping, home delivery, pickup, gift cards, recipes, and sustainability-focused shopping features.

Mission Brand's website · 2026-11-07

To support healthier and more sustainable everyday shopping habits, including through the Heillakarfan feature in the Krónan app.

Website Brand's website · 2026-11-07

https://kronan.is

Voice & tone Brand's website · 2026-11-07

Friendly, informal, playful, practical, and customer-focused.

Headquarters Brand's website · 2026-11-07

Dalvegur 10-14, 201 Kópavogur, Iceland

Parent ownership Brand's website · 2026-11-07

Krónan is owned by Festi hf. and is part of the Festi group.

Problem solved Brand's website · 2026-11-07

Krónan helps people buy everyday groceries affordably and conveniently through physical stores, online ordering, delivery, pickup, self-checkout, and app-based shopping tools.

Core capabilities Brand's website · 2026-11-07

• Grocery retail through stores across Iceland
• Online grocery shopping through Snjallverslun on the web and in the Krónan app
• Home delivery across the capital area and parts of North, East, and South Iceland
• Order pickup at participating Krónan stores and Pikkoló locations
• Scan-and-go shopping through the Skannað og skundað app feature
• Product search, shopping lists, purchase history, recipes, and product information through the Krónan Public API
• Digital and physical gift cards
• Recipe content and meal inspiration

Products / SKUs Brand's website · 2026-11-07

• Everyday groceries and household essentials
• Krónan private-label products
• Krónan Lífrænt organic products
• Krónan Ódýrt products
• First Price, Grön Balance, and Gestus products
• Snjallverslun online grocery service
• Krónan mobile app
• Digital gift cards

Pricing Brand's website · 2026-11-07

Krónan positions itself as a low-price grocery retailer. Its Ódýrt range is described as the cheapest product in its category at a price comparable to the next-lowest-price grocery store. Specific general pricing or subscription fees are not provided.

Target industry Brand's website · 2026-11-07

Grocery retail and food commerce

Customer base Brand's website · 2026-11-07

Consumers and households shopping for groceries and household essentials in Iceland; the company also offers gift boxes for businesses and supports API users.

Ideal customer profile Brand's website · 2026-11-07

Icelandic households and grocery shoppers seeking low prices, convenient online ordering, home delivery or pickup, and more sustainable shopping options.

Use cases Brand's website · 2026-11-07

• Buying everyday groceries and household supplies in physical stores
• Ordering groceries online for home delivery
• Ordering groceries online for pickup at a Krónan store or Pikkoló location
• Scanning products and paying through the app without queuing at a traditional checkout
• Creating shopping lists and managing grocery purchases
• Finding products, prices, recipes, and purchase history digitally
• Buying and using digital gift cards
• Discovering recipes linked to available grocery products

Customer outcomes Brand's website · 2026-11-07

• More convenient grocery shopping through delivery, pickup, online ordering, and scan-and-go checkout
• Access to low-price grocery options and price-conscious product ranges
• Greater visibility into products, prices, recipes, and purchase history
• Reduced checkout time and fewer queues
• More sustainable shopping and reduced packaging and food waste
• Support for healthier and more sustainable everyday purchasing habits