LastPass is a market-leading password management platform that provides encrypted storage for login credentials and sensitive data. Founded in 2008, it grew to become one of the most widely used consumer and enterprise security tools before spinning off as an independent entity in 2022. The service utilizes a zero-knowledge security model to ensure that user vault data is encrypted at the device level.
Brand Authority Index (BAI): 88/100
Archetype: Misread
Category: Cybersecurity
https://optimly.ai/brand/lastpass
Last analyzed: April 11, 2026
Founded: 2008
Headquarters: Boston, MA