Lincraft Australia

Tagline Brand's website · 2026-11-08

Australian and New Zealand retailer specialising in craft, fabric, yarn, haberdashery, home furnishings and fashion accessories.

Description Brand's website · 2026-11-08

Lincraft is a retail chain with over 60 stores in Australia and New Zealand, offering craft, fabric, yarn, haberdashery, window furnishings, manchester and fashion accessories, along with free project guides and creative inspiration.

Mission Brand's website · 2026-11-08

To inspire people to create something with their own hands and support home creativity with quality products at the best price.

Founders & leadership Brand's website · 2026-11-08

Owners John Maguire and Brian Swersky established Lincraft Australia in 2005.

Website Brand's website · 2026-11-08

https://lincraft.com.au

Voice & tone Brand's website · 2026-11-08

Inspirational, creative, practical and community-oriented.

Founded Brand's website · 2026-11-08

2005

Parent ownership Brand's website · 2026-11-08

Established by owners John Maguire and Brian Swersky.

Problem solved Brand's website · 2026-11-08

Helps people find supplies, ideas and guidance for craft, art, sewing, knitting, crochet and home creativity projects.

Core capabilities Brand's website · 2026-11-08

• Retailing craft, fabric, yarn and haberdashery products
• Retailing window furnishings, manchester and fashion accessories
• Operating stores across Australia and New Zealand
• Sourcing current craft, yarn and fabric products from major industry fairs
• Providing free How To Make guides, patterns and project inspiration
• Offering in-store assistance through trained staff
• Providing a price guarantee to beat a cheaper price on a stocked item by 15%
• Publishing product recall and safety information

Products / SKUs Brand's website · 2026-11-08

• Craft supplies
• Art supplies
• Fabrics
• Yarn and wool
• Knitting and crochet supplies
• Haberdashery and sewing notions
• Sewing patterns
• Window furnishings and curtains

Pricing Brand's website · 2026-11-08

The Lincraft Price Guarantee states that if a customer finds a cheaper price on a stocked item, Lincraft will beat it by 15%. The website also features member savings and promotional discounts. Online orders are currently closed.

Target industry Brand's website · 2026-11-08

Retail; craft, art, fabric, sewing, knitting, home furnishings and creative supplies.

Customer base Brand's website · 2026-11-08

Customers in Australia and New Zealand, including home-creativity enthusiasts, crafters, artists, knitters, crocheters, sewers and shoppers seeking homewares and furnishings.

Ideal customer profile Brand's website · 2026-11-08

People who need craft, art, fabric, yarn, sewing or home-creativity supplies, including hobbyists and makers seeking project inspiration and in-store assistance.

Use cases Brand's website · 2026-11-08

• Craft and DIY projects
• Art and painting projects
• Sewing and fabric projects
• Knitting and crochet
• Haberdashery and sewing preparation
• Home furnishings and bedroom updates
• Creating free guided projects and patterns
• Dyeing and refreshing fabrics

Customer outcomes Brand's website · 2026-11-08

• Find supplies for creative and home projects
• Get inspired by free How To guides and patterns
• Create handmade items independently
• Access trained staff for creative assistance
• Choose from a broad range of craft, yarn and fabric products
• Save through the price guarantee, member savings and promotions