Loom is a company within the Software category. Loom is an asynchronous video communication platform that allows users to record their screen, camera, and microphone simultaneously. It is designed to reduce meeting fatigue by allowing teams to share updates, tutorials, and feedback via instantly shareable video links.
Loom was founded in 2016 and is headquartered in San Francisco, CA.
Loom is part of Atlassian.
Loom is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Loom is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Loom as a Challenger. AI names competitors first.
Loom appeared in 7 of 8 sampled buyer-intent queries (88%). Loom dominates the 'async video' and 'screen record for work' categories, though it faces increasing competition from 'Screen Recording' features built into Slack and Zoom.
Loom is consistently recognized as the pioneer of the 'video message' category for workplace productivity. Descriptions are highly accurate regarding its core functionality (screen + cam recording) but may lag behind on its deep integration into Atlassian's suite following the 2023 acquisition. Key gap: While AI often categorizes Loom as a simple screen recorder, it is increasingly an integrated productivity layer within the Atlassian ecosystem.
Of 6 key facts verified about Loom, 4 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Conflicting information about its standalone independence vs. its status as an Atlassian product in older training data.
Buyers turn to Loom for Manual Video Recording/Sharing: Recording a screen session using Zoom, Teams, or Google Meet alone and sending the recording file manually via email or Slack., Text-Based Documentation: Typing detailed 'how-to' documents or project updates with static screenshots in Google Docs or Notion., Live Meetings Culture: Continuing with inefficient long-form meetings or long email threads that could have been a short video., among 3 documented problem areas.
Buyers evaluating Loom typically ask AI models about "how to record screen and camera at the same time", "async video messaging for teams", "best chrome extension for screen recording", and 3 similar queries.
Loom's main competitors are BombBomb, OBS Studio, Vidyard. According to AI models, these are the brands most frequently named alongside Loom in buyer-intent queries.
Loom's core products are Screen Recording, Video Messaging, Chrome Extension, Desktop/Mobile Recording Apps.
Loom uses Freemium.
Loom serves Remote Teams, Software Developers, Sales Professionals, Customer Support, Human Resources.
Loom Instant video processing and link generation that allows for immediate sharing as soon as the recording stops, pioneered as a specific 'async video' workflow.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Last analyzed: April 9, 2026
Founded: 2016
Headquarters: San Francisco, CA