Lucky Orange is a company within the Software as a Service (SaaS) category. Lucky Orange is an all-in-one conversion rate optimization (CRO) platform that helps website owners understand why visitors don't convert. The tool provides a suite of features including dynamic heatmaps, session recordings, conversion funnels, and real-time chat to visualize the user journey.
Lucky Orange was founded in 2010 and is headquartered in Overland Park, Kansas.
Lucky Orange is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Lucky Orange is Moderate. Significant factual deltas detected.
AI models classify Lucky Orange as a Challenger. AI names competitors first.
Lucky Orange appeared in 6 of 8 sampled buyer-intent queries (75%). Lucky Orange has strong visibility for specific feature-based queries but faces heavy competition from Microsoft Clarity in 'free' queries and Hotjar in 'heatmap' queries.
AI accurately recognizes the brand as an affordable alternative to enterprise CRO tools. It reliably lists core features like heatmaps but may struggle with precise current pricing or the latest feature additions beyond the core 'recording' functionality. Key gap: The biggest gap is in the differentiation between the legacy tool and the newer 'Next-Gen' platform features; AI often conflates the two or misses specific advanced filtering capabilities added recently.
Of 5 key facts verified about Lucky Orange, 3 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 1 are retrieval-dependent and may be inaccurate without live search.
Pricing tier specifics and current user/customer count are the most likely areas for factual error due to shifting marketing data.
Lucky Orange's main competitors are Crazy Egg, FullStory, Hotjar. According to AI models, these are the brands most frequently named alongside Lucky Orange in buyer-intent queries.
Lucky Orange's core products are Dynamic Heatmaps, Session Recordings, Conversion Funnels, Form Analytics, Real-time Dashboard, Surveys & Polls, Announcements.
Lucky Orange uses Freemium (Free Forever plan + Subscription tiers).
Lucky Orange serves E-commerce merchants, SMBs, Digital Marketing Agencies, UX Researchers.
Lucky Orange combines session recordings with real-time visitor monitoring and chat in a single affordable package, allowing businesses to engage users while they are still on the site.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/lucky-orange
Last analyzed: April 10, 2026
Founded: 2010
Headquarters: Overland Park, Kansas, USA