Lusha is a company within the Software as a Service (SaaS) category. Lusha is a sales intelligence platform that provides verified B2B contact and company data to go-to-market teams. The tool enables sales, marketing, and recruitment professionals to find direct phone numbers and emails, prioritize accounts using real-time signals, and maintain CRM data accuracy through automation.
Lusha was founded in 2016 and is headquartered in Tel Aviv, Israel.
Lusha is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Lusha is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Lusha as a Challenger. AI names competitors first.
Lusha appeared in 6 of 8 sampled buyer-intent queries (75%). Lusha is highly visible for 'contact finder' queries but faces stiff competition in 'sales intelligence' and 'intent data' categories where incumbents have more legacy content.
The brand is consistently recognized as a top-tier sales intelligence tool for BDRs and SDRs. While its core utility is well-understood, older training data may overlook its newer enterprise features like automated CRM enrichment and intent-based signals. Key gap: While AI often categorizes Lusha solely as a 'browser extension,' current brand positioning emphasizes a full 'Go-to-Market' platform with real-time signals and automated record updates.
Of 5 key facts verified about Lusha, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
Specific data accuracy percentages (e.g., '85% accuracy' mentioned in a testimonial) may be quoted as a general brand fact rather than a single user's experience.
Buyers turn to Lusha for Manual Research (LinkedIn/Google): Sales teams manually scouring LinkedIn, company 'About' pages, and news articles to find contact info., Lead Gen Agencies: Hiring external lead generation firms to provide lists or conduct cold outreach., Status Quo CRM Decay: Continuing to use outdated, internal spreadsheets or decaying CRM data, leading to low hit rates and high bounce rates., among 3 documented problem areas.
Buyers evaluating Lusha typically ask AI models about "find prospect phone numbers on linkedin", "B2B contact data provider", "ZoomInfo alternatives for SMB", and 3 similar queries.
Lusha's main competitors are Cognism, ZoomInfo. According to AI models, these are the brands most frequently named alongside Lusha in buyer-intent queries.
Lusha's core products are Contact & Company Data, Browser Extension, CRM Enrichment, API, Intent Signals.
Lusha uses Freemium (Free, Pro, Premium, Enterprise).
Lusha serves B2B Sales Teams, Recruitment, RevOps, Marketing Teams at companies of all sizes..
Lusha Combines a high-friction-free 'freemium' entry point with specialized GDPR-compliant global data, specifically known for high-accuracy direct-dial mobile numbers.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/lusha
Last analyzed: April 9, 2026
Founded: 2016
Headquarters: Tel Aviv, Israel