Luwello: USA-Made Dog Gear
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Overview
Tagline Brand's website · 2026-11-07
USA-made dog gear designed for everyday utility, travel, training, and outdoor adventures.
Description Brand's website · 2026-11-07
Luwello is a women-owned dog gear company based in Brookfield, Wisconsin. It makes durable, stylish dog products including portable settle mats, leashes, harnesses, collars, bowls, and accessories. The company also donates 10% of every sale to Ethos Discovery for canine cancer research.
Identity
Mission Brand's website · 2026-11-07
To celebrate the bond between people and dogs, support active dogs and their owners with durable gear, and help fund canine cancer research.
Founders & leadership Brand's website · 2026-11-07
Founded by a cancer-widowed mother and the Logemann family.
Website Brand's website · 2026-11-07
https://luwello.com
Voice & tone Brand's website · 2026-11-07
Warm, purposeful, outdoorsy, practical, and dog-centered.
Founded Brand's website · 2026-11-07
2022
Headquarters Brand's website · 2026-11-07
Brookfield, Wisconsin, USA
Offerings
Problem solved Brand's website · 2026-11-07
Helps dog owners safely and comfortably travel, train, walk, and spend time outdoors with their dogs using durable, portable, and functional gear.
Core capabilities Brand's website · 2026-11-07
- USA-made dog gear manufacturing
- Portable dog travel and training products
- Dog walking and hands-free leash solutions
- Dog harness and collar design
- Durable products made with performance and recycled materials
- Canine cancer research support and education
Products / SKUs Brand's website · 2026-11-07
- Portable and non-slip settle mats
- Dog harnesses
- Dog collars and martingale training collars
- Classic and hands-free dog leashes
- Dog coupler leashes
- Fold-up travel water dishes
- Poop Loop hands-free waste bag holder
- Keychains
Pricing Brand's website · 2026-11-07
Products shown range from $12 for the Poop Loop to $68 and up for settle mats. Other listed prices include collars from $18, leashes from $25, harnesses from $22, and gift cards from $25. Free domestic shipping is offered on orders over $100.
Audience
Target industry Brand's website · 2026-11-07
Pet products and dog accessories
Customer base Brand's website · 2026-11-07
Dog owners who walk, train, travel, hike, dine out, or enjoy outdoor activities with their dogs.
Ideal customer profile Brand's website · 2026-11-07
Active dog owners seeking durable, stylish, USA-made gear for walking, travel, training, and everyday adventures.
Use cases Brand's website · 2026-11-07
- Training dogs to settle in a designated place
- Traveling with dogs by car, train, or on outdoor trips
- Walking, hiking, and running with dogs
- Hands-free dog walking
- Dining or relaxing with dogs in outdoor public spaces
- Supporting emergency evacuation and go-bag preparedness
- Fitting dogs with collars and harnesses
Customer outcomes Brand's website · 2026-11-07
- A portable, clean, comfortable place for dogs to settle
- More convenient hands-free walking and outdoor activities
- Durable gear designed for long-term use
- Improved comfort and control through properly fitted harnesses and collars
- Support for canine cancer research through purchases
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Claim Luwello: USA-Made Dog Gear — free →Page last updated 2026-11-07.