m-pesa-safaricom-vodacom
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Overview
Tagline Brand's website · 2026-10-04
Widespread agent network, strong brand trust (especially in Kenya), ease of use on basic feature phones, extensive ecosystem of integrated financial services, and first-mover advantage in many markets.
Description Brand's website · 2026-10-04
M-Pesa is a mobile phone-based money transfer, financing, and microfinancing service, launched by Vodafone through its subsidiaries Safaricom and Vodacom. It allows users to deposit, withdraw, transfer money, pay for goods and services, and access loans and savings using their mobile phones, primarily serving emerging markets.
Offerings
Core capabilities Brand's website · 2026-10-04
- Mobile money transfers (person-to-person
- person-to-business)
- bill payments
- savings accounts (M-Shwari)
- micro-loans (M-Shwari
- Fuliza)
- international remittances
- merchant payments (Lipa Na M-Pesa).
Pricing Brand's website · 2026-10-04
Transaction-based fees for sending, withdrawing, and paying bills; some merchant payments or low-value transfers may be free or have reduced fees.
Audience
Target industry Brand's website · 2026-10-04
Individuals, small businesses, unbanked and underbanked populations in emerging markets, primarily Sub-Saharan Africa.
Landscape
Competitors Brand's website · 2026-10-04
- Tigo Pesa
- Airtel Money
- Orange Money
- Equity Bank (Equitel)
- Visa/Mastercard (digital payment solutions)
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Claim m-pesa-safaricom-vodacom — free →Page last updated 2026-10-17.