Magic Life

Tagline Brand's website · 2026-11-07

TUI MAGIC LIFE offers all-inclusive club holidays at resorts in destinations worldwide, combining direct beach access, sports and activities, wellness, entertainment and cuisine.

Description Brand's website · 2026-11-07

TUI MAGIC LIFE is a club-holiday brand offering all-inclusive stays for families, couples, solo travelers and groups at resorts across destinations including Türkiye, Greece, Egypt, Tunisia, Spain and Italy.

Mission Brand's website · 2026-11-07

To create exceptional, unforgettable all-inclusive vacation experiences while making a positive contribution to guests, staff, local communities and the environment.

Founders & leadership Brand's website · 2026-11-07

Bernd Mäser, Managing Director of Robinson Club GmbH, is quoted on the TUI MAGIC LIFE About Us page.

Website Brand's website · 2026-11-07

https://magiclife.com

Voice & tone Brand's website · 2026-11-07

Upbeat, welcoming, aspirational and experience-focused, with an emphasis on memorable, active and enjoyable holidays.

Founded Brand's website · 2026-11-07

TUI MAGIC LIFE has been part of TUI AG since 2004.

Parent ownership Brand's website · 2026-11-07

Part of TUI AG since 2004; Robinson Club GmbH operates the TUI MAGIC LIFE brand.

Problem solved Brand's website · 2026-11-07

Helps travelers find and book all-inclusive club holidays that combine accommodation, food and drink, beach access, sports, activities, wellness and family or adults-only experiences.

Core capabilities Brand's website · 2026-11-07

• All-inclusive holiday accommodation
• Resort discovery and booking
• Sports and activities including fitness, tennis, golf, water sports, biking and beach volleyball
• Family, kids and teens activities
• Wellness offerings
• Food and drink experiences
• Holiday offers, discounts and flexible cancellation options
• Customer accounts with saved resorts, trip overviews and online check-in access

Products / SKUs Brand's website · 2026-11-07

• TUI MAGIC LIFE all-inclusive club holidays
• TUI MAGIC LIFE resort stays
• Family and kids holidays
• Adults-only and aged-16-plus resort stays
• Hotel-only bookings
• Flex rate bookings
• TUI MAGIC LIFE customer account

Pricing Brand's website · 2026-11-07

Pricing varies by resort, dates and booking type. The site displays 7-night, all-inclusive, hotel-only offers priced per person, including examples from £269 and promotional early-booking discounts of up to 25%.

Target industry Brand's website · 2026-11-07

Travel and tourism

Customer base Brand's website · 2026-11-07

Families, couples, solo travelers and groups seeking all-inclusive resort holidays.

Ideal customer profile Brand's website · 2026-11-07

Travelers looking for activity-rich, all-inclusive club vacations with beach access, sports, wellness, family facilities or adults-only options.

Use cases Brand's website · 2026-11-07

• Booking an all-inclusive family holiday
• Planning an active sports and fitness vacation
• Finding a resort with wellness facilities
• Booking a beach holiday with direct beach access
• Choosing an adults-only or aged-16-plus resort
• Finding discounted or last-minute holiday offers
• Managing booked trips, saved resorts and online check-in through a customer account

Customer outcomes Brand's website · 2026-11-07

• An unforgettable all-inclusive holiday experience
• Convenient access to food, drink, accommodation, sports and activities in one resort stay
• Holiday options suited to families, couples, solo travelers and groups
• Access to resort offers, discounts and flexible cancellation options
• Easier repeat booking through saved details and favorite resorts
• A clear overview of booked trips and online check-in access