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    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Software
    iPaaS / Workflow Automation
    Unclaimed Profile

    Make (formerly Integromat)微

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    42/100
    AI Visibility42/100
    Incumbent
    AI Sentiment42/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://www.make.com · crawled March 2026

    Is this the right Makecom Integromat?

    AI sometimes confuses brands that share a name.

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    Unverified — AI is reconstructing Makecom Integromat from uncontrolled sources

    Brand Identity

    Make (formerly Integromat) is a visual integration platform that allows users to connect apps and automate workflows without writing code. The platform features a drag-and-drop interface for building complex logic, handling data transformations, and managing multi-step automations between thousands of web services.

    Founded
    2012 (as Integromat); rebranded 2022
    Headquarters
    Prague, Czech Republic / Munich, Germany (Celonis)
    Category
    Software

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    How AI Describes Makecom Integromat

    ChatGPT

    Make (formerly Integromat) is a visual platform that lets you design, build, and automate anything—from tasks and workflows to apps and systems—without writing code.

    Claude

    Make is an iPaaS (Integration Platform as a Service) that allows users to connect various applications through a visual drag-and-drop interface, succeeding the Integromat brand.

    Gemini

    Formerly known as Integromat, Make is a powerful automation tool used to connect different apps and services to create complex, multi-step workflows.

    Perplexity

    Make.com, previously Integromat, is an automation software that provides a visual builder for connecting apps and automating web-based processes.

    Consensus: High accuracy. All models recognize the rebranding from Integromat to Make and identify it as a visual automation platform.

    Key discrepancy: Some models still refer to the platform primarily as Integromat or use the names interchangeably, which may confuse users looking for current branding.

    AI Narrative Sentiment

    The brand is viewed as a powerful, flexible, and more capable alternative to Zapier, though it is noted for being more complex. The rebranding from Integromat is well-documented and accepted.

    Positive Signals

    • Extremely flexible logic compared to competitors
    • Vast library of supported apps
    • Scalable for advanced users

    Negative Signals

    • Steep learning curve for non-technical users
    • Complexity of certain module configurations

    Makecom Integromat is missing from 1 of 8 buyer queries where competitors appear.

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    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    visual workflow automation software
    Top 3
    best Zapier alternatives 2024
    Top 3
    iPaaS for small business
    Top 5
    how to connect Shopify and Airtable without code
    Top 3
    low code api integration platform
    Top 5

    The brand has strong visibility but some legacy 'Integromat' search traffic may be diverting to competitors if redirect strategies are not aggressive in AI summaries.

    Brand Vitals

    Founded
    2012
    Headquarters
    Prague, Czech Republic
    Core Products
    Make Automation Platform, Make Enterprise, Make Academy
    Funding Stage
    Acquired (by Celonis)
    Pricing Model
    Freemium / Subscription
    Employee Count
    200-500
    Target Markets
    SaaS companies, digital agencies, marketing teams, and IT professionals.
    Key Differentiator
    Unlike list-based competitors, Make offers a multi-dimensional visual map that allows users to build infinitely complex branching paths and data transformations.

    Your AI readiness score: 3/4 signals active. You're leading today. Claimed brands stay ahead.

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    AI Readiness Signals

    3 of 4 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Structured FAQ/Knowledge Base

    Extensive documentation and help guides are available.

    Active Blog/Content Hub

    Active 'Make Academy' and 'Community' hubs provide constant content.

    Structured Social Proof

    Case studies and partner directories are present.

    How Buyers Solve This Today Without Makecom Integromat

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessCustom API Scripting

    Using Python, Node.js, or Google Apps Script to connect APIs manually.

    Adjacent ToolZapier

    Using Zapier as the primary alternative for ease of use and massive app library.

    Agency / ConsultantAutomation Agencies

    Hiring specialized automation consultants to build and maintain internal workflows.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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