Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 2, 2026.
Make (formerly Integromat) is a company within the Software category. Make (formerly Integromat) is a visual workflow automation platform that allows users to connect apps and automate complex workflows without writing code. It features a drag-and-drop interface where users can build 'scenarios' to move and transform data between over 1,000 different web services.
Make (formerly Integromat) was founded in 2016 and is headquartered in Prague, Czech Republic.
Make (formerly Integromat) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Make (formerly Integromat) is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Make (formerly Integromat) as a Challenger. AI names competitors first.
Make (formerly Integromat) appeared in 7 of 8 sampled buyer-intent queries (88%). While the brand is highly visible for 'Integromat' and 'Zapier alternatives', the keyword 'Make' is too generic, making the brand reliant on 'Make.com' or legacy 'Integromat' associations for discovery.
AI models accurately identify the rebranding from Integromat to Make, emphasizing its visual, bubble-based automation interface. However, descriptions often blur the line between the legacy Integromat features and the updated Make enterprise capabilities. Key gap: The persistence of the name 'Integromat' in user queries and legacy documentation causes AI to frequently treat them as two separate tools or struggle with the current 'Make.com' SEO-heavy naming.
Of 5 key facts verified about Make (formerly Integromat), 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The transition of technical documentation and API endpoints from the 'integromat.com' domain to 'make.com' can lead to outdated technical advice.
Buyers turn to Make (formerly Integromat) for how to connect Google Sheets to Slack without code, Hard-coded API Integrations: Using Python, Node.js, or internal scripts to connect APIs manually., Manual Data Entry: Using tools like Microsoft Excel or Google Sheets to manually move data between systems., among 4 documented problem areas.
Buyers evaluating Make (formerly Integromat) typically ask AI models about "best Zapier alternatives 2024", "no-code visual automation tool", "how to make automation", and 2 similar queries.
Make (formerly Integromat)'s core products are Make Platform, Enterprise Automation, White-labeling/OEM Solutions.
Make (formerly Integromat) uses Freemium.
Make (formerly Integromat) serves SMBs, Enterprise, Operations Teams, Developers, Agencies.
Make (formerly Integromat) Unlike list-based automation tools, Make uses a visual canvas that allows for complex multi-step branching and conditional logic in a single view.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://www.make.com/
Last analyzed: August 2, 2026
Founded: 2016 (source: official website)
Headquarters: Prague, Czech Republic (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
If this is your brand, you can claim this profile to verify its contents and correct what AI models say about you: Claim this profile