Makro

Tagline Brand's website · 2026-11-07

Makro is a Dutch wholesale retailer serving professional customers through physical stores, a webshop and marketplace.

Description Brand's website · 2026-11-07

Makro offers more than 60,000 fixed products across fresh food, groceries, beverages, professional kitchen equipment, tableware, office supplies, electronics and other non-food categories. Customers can shop in Makro stores, through the webshop and via the marketplace.

Mission Brand's website · 2026-11-07

To provide professional customers with a broad, reliable and high-quality assortment at sharp prices, including products designed for intensive horeca use.

Website Brand's website · 2026-11-07

https://makro.nl

Voice & tone Brand's website · 2026-11-07

Practical, promotional and customer-focused, with an emphasis on assortment, quality, convenience and value.

Problem solved Brand's website · 2026-11-07

Makro helps professional businesses source food, beverages, horeca equipment, tableware and other operational supplies through one broad wholesale assortment, available in stores and online.

Core capabilities Brand's website · 2026-11-07

• Wholesale retail through physical Makro branches
• Online shopping through the Makro webshop and marketplace
• Food and fresh-food assortment including meat, fish, cheese, dairy, vegetables and fruit
• Professional horeca equipment and supplies
• Private-label products including METRO Chef and METRO Professional
• Product delivery to professional businesses
• Store assortment lookup and location selection
• Promotional offers, folders and bulk-price deals

Products / SKUs Brand's website · 2026-11-07

• Fresh food: meat, fish, vegetables, fruit, cheese and dairy
• Food and grocery products
• Wine, whisky, beer and other beverages
• Professional kitchen equipment and refrigeration
• Horeca tableware, glassware, cutlery and serving equipment
• Terrace and restaurant furniture
• Office supplies, computers and electronics
• Clothing and shoes

Pricing Brand's website · 2026-11-07

Product pricing is shown excluding or including VAT depending on the selected setting. Makro promotes sharp pricing, an always-lowest-price offer on its basic assortment and bulk-price discounts. No membership or subscription pricing is stated.

Target industry Brand's website · 2026-11-07

Professional horeca and foodservice, including restaurants, bars and professional kitchens; Makro also offers general food, grocery and non-food products.

Customer base Brand's website · 2026-11-07

Professional businesses and horeca operators shopping in Makro stores or online, including restaurants and other foodservice establishments.

Ideal customer profile Brand's website · 2026-11-07

Horeca and foodservice businesses needing recurring access to food, beverages, professional kitchen equipment, tableware and operational supplies, with delivery or store pickup options.

Use cases Brand's website · 2026-11-07

• Sourcing meat, fish, produce, cheese, dairy and groceries for professional kitchens
• Buying beverages including wine and whisky for restaurants and bars
• Equipping or replenishing professional kitchens with refrigeration and cooking equipment
• Purchasing horeca glassware, tableware, cutlery and serving equipment
• Ordering supplies online for delivery to a business location
• Comparing and purchasing products through Makro stores, the webshop or marketplace
• Using bulk offers and promotions to manage purchasing costs
• Finding products and checking availability for a selected Makro branch

Customer outcomes Brand's website · 2026-11-07

• Access to a broad assortment of more than 60,000 fixed products
• Professional kitchens can source food and non-food supplies from one wholesale retailer
• Horeca businesses can equip tables with products designed for intensive daily use
• Customers can purchase through physical stores and online channels
• Businesses can benefit from sharp prices, lowest-price offers and bulk discounts
• Professional businesses can have marketplace products delivered to their premises