MAXIMA LV
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Overview
Tagline Brand's website · 2026-11-07
MAXIMA LV is a Latvian retail chain offering groceries, household goods, loyalty benefits, gift cards and in-store services.
Description Brand's website · 2026-11-07
SIA “Maxima Latvija” operates a retail network across Latvia, offering a broad assortment of products at low prices, with attention to quality and products from local producers. The company operates retail stores, logistics centres and food production activities.
Identity
Mission Brand's website · 2026-11-07
To make shopping convenient by offering a diverse product range at low prices while caring about quality, local producers, the environment, employees and society.
Website Brand's website · 2026-11-07
https://maxima.lv
Voice & tone Brand's website · 2026-11-07
Practical, promotional and customer-focused, with an emphasis on savings, convenience and loyalty benefits.
Headquarters Brand's website · 2026-11-07
Latgales iela 257, Riga, LV-1019, Latvia
Parent ownership Brand's website · 2026-11-07
MAXIMA is described as part of Maxima Grupė, identified on the website as a Baltic company.
Offerings
Problem solved Brand's website · 2026-11-07
Provides convenient access to a broad range of everyday groceries, household goods and related services at competitive prices, supported by promotions and loyalty programs.
Core capabilities Brand's website · 2026-11-07
- Retail operation of MAXIMA stores across Latvia
- Grocery, household and general merchandise assortment
- Weekly promotions, price offers and loyalty discounts
- PALDIES loyalty program with MAXIMA money accumulation and digital receipts
- MAXIMA mobile app with virtual loyalty card, purchase history and self-scanning
- Gift card and e-gift card issuance
- Business loyalty card program for registered legal entities
- In-store ancillary services including bill payments, transport tickets, lottery tickets and fishing and hunting permits
Products / SKUs Brand's website · 2026-11-07
- Groceries and fresh food
- Household goods, personal care and hygiene products
- Baby and children’s products
- Pet products
- Clothing and footwear
- Plants and gardening products
- MAXIMA gift cards and e-gift cards
- PALDIES loyalty card and MAXIMA app
Pricing Brand's website · 2026-11-07
Offers products through regular pricing, weekly promotions, PALDIES card discounts, daily low-price offers and price-leader promotions. The UZŅĒMUMU card costs EUR 5 and provides an immediate 5% discount from regular product prices, subject to exclusions. Physical gift cards range from EUR 1 to EUR 1,000; e-gift cards range from EUR 5 to EUR 500.
Audience
Target industry Brand's website · 2026-11-07
Retail grocery and consumer goods
Customer base Brand's website · 2026-11-07
Consumers shopping for groceries and everyday goods across Latvia, PALDIES loyalty members, families and parents using the Mazuļu klubs, and Latvia-registered legal entities purchasing goods for final consumption.
Ideal customer profile Brand's website · 2026-11-07
Latvian consumers seeking convenient, low-price grocery shopping and loyalty savings; and Latvia-registered companies purchasing goods for final consumption through the UZŅĒMUMU card program.
Use cases Brand's website · 2026-11-07
- Routine grocery and household shopping
- Finding weekly deals and discounted products
- Accumulating and redeeming MAXIMA money through the PALDIES program
- Using a virtual loyalty card, digital receipts and self-scanning in the MAXIMA app
- Purchasing physical or electronic gift cards
- Business purchases with automatic company details on receipts
- Buying public transport tickets, lottery tickets, permits and other in-store services
Customer outcomes Brand's website · 2026-11-07
- Convenient access to a broad assortment of products across Latvia
- Lower shopping costs through promotions and loyalty discounts
- Ability to accumulate 1% MAXIMA money on eligible purchases and use it toward up to 99% of a purchase in MAXIMA stores
- Access to digital receipts, purchase history and a virtual loyalty card
- Faster shopping through the app’s self-scanning function
- Flexible gift-giving through physical and electronic gift cards
- Businesses receive automatic company details on receipts and a 5% regular-price discount through the UZŅĒMUMU card
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Claim MAXIMA LV — free →Page last updated 2026-11-07.