Maxima
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Overview
Tagline Brand's website · 2026-11-08
Maxima is an Estonian grocery retail chain offering affordable, fresh and quality food and essentials through stores, promotions, loyalty services and a mobile app.
Description Brand's website · 2026-11-08
Maxima Estonia is a grocery retail chain operating 85 stores across Estonia, including Maxima X home stores, Maxima XX supermarkets and Maxima XXX hypermarkets. It also operates production units, a logistics centre, the Maxima app and the AITÄH loyalty programme.
Identity
Mission Brand's website · 2026-11-08
To help families in Estonia buy what they need with fresh, quality products at low prices while saving money and time.
Website Brand's website · 2026-11-08
https://maxima.ee
Voice & tone Brand's website · 2026-11-08
Practical, family-oriented, affordable, community-minded and socially responsible.
Founded Brand's website · 2026-11-08
2001 in Estonia
Headquarters Brand's website · 2026-11-08
Aiandi 13/2, 12918 Tallinn, Estonia
Parent ownership Brand's website · 2026-11-08
Part of Maxima Grupė, a Lithuanian retail group.
Offerings
Problem solved Brand's website · 2026-11-08
Provides convenient access to affordable, fresh and quality groceries and everyday essentials for families, with promotions, loyalty discounts and quick mobile shopping options.
Core capabilities Brand's website · 2026-11-08
- Grocery and essentials retail
- Operation of Maxima X, Maxima XX and Maxima XXX stores
- Private-label product development
- Production and logistics operations
- Promotional offers and weekly leaflets
- AITÄH loyalty programme
- Mobile shopping through the Maxima app
- Contactless shopping and in-store scanning
Products / SKUs Brand's website · 2026-11-08
- Groceries and everyday essentials
- Well done private-label food products
- Maxima app
- AITÄH loyalty card and programme
- Gift cards
- Promotional offers and campaigns
- Weekly customer leaflets
- Recipes and cooking inspiration
Pricing Brand's website · 2026-11-08
Low-price grocery retail with promotional offers and AITÄH loyalty discounts; specific prices vary by product and promotion.
Audience
Target industry Brand's website · 2026-11-08
Grocery retail and consumer essentials
Customer base Brand's website · 2026-11-08
Families and individual consumers in Estonia; the wider Maxima Grupė serves customers across Estonia, Latvia, Lithuania, Poland and Bulgaria.
Ideal customer profile Brand's website · 2026-11-08
Estonian households and grocery shoppers seeking fresh, quality food and everyday essentials at affordable prices, including customers who value promotions, loyalty discounts and convenient mobile shopping.
Use cases Brand's website · 2026-11-08
- Buying groceries and household essentials
- Finding weekly offers and campaigns
- Using AITÄH loyalty discounts
- Shopping with the Maxima mobile app
- Using contactless scan-and-go shopping
- Finding Maxima stores and opening information
- Buying Well done private-label products
- Using Maxima gift cards
Customer outcomes Brand's website · 2026-11-08
- Lower-cost grocery shopping
- Access to fresh and quality food products
- Time savings through mobile and contactless shopping
- Access to loyalty and promotional discounts
- Convenient access to stores across Estonia
- Support for everyday family needs
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Claim Maxima — free →Page last updated 2026-11-08.