McOptic

Tagline Brand's website · 2026-11-08

Swiss optical retailer offering prescription glasses, sunglasses, contact lenses, eye examinations and related vision services in stores and online.

Description Brand's website · 2026-11-08

McOptic is a Swiss optical retailer founded in 1998. It offers eyewear, contact lenses, eye tests, contact-lens services and vision-care solutions, combining quality, transparent pricing and personalized service. McOptic operates more than 70 stores across Switzerland and serves customers in the country's three main language regions.

Mission Brand's website · 2026-11-08

To provide high-quality optical solutions at accessible prices while improving customers' vision and delivering transparent pricing, personalized service and visual comfort.

Website Brand's website · 2026-11-08

https://mcoptic.ch

Voice & tone Brand's website · 2026-11-08

Accessible, reassuring, service-oriented and value-focused, emphasizing quality, transparency, innovation and customer satisfaction.

Founded Brand's website · 2026-11-08

1998

Parent ownership Brand's website · 2026-11-08

Acquired by VisilabGroup in 2019 and by EssilorLuxottica in 2022.

Problem solved Brand's website · 2026-11-08

Helps people meet their vision and eyewear needs through prescription glasses, sunglasses, contact lenses, eye examinations, contact-lens fitting and solutions for children's myopia.

Core capabilities Brand's website · 2026-11-08

• Prescription eyewear retail
• Sunglasses retail
• Contact lens retail and services
• Professional eye examinations
• Contact-lens fitting, renewal and first-use support
• Children's myopia correction and management solutions
• Online appointment booking
• In-store optical consultation

Products / SKUs Brand's website · 2026-11-08

• Prescription glasses with corrective lenses
• Progressive glasses
• Sunglasses
• Contact lenses
• Ray-Ban Meta glasses
• Nuance Audio glasses
• Filter and screen glasses
• Transitions GEN S lenses

Pricing Brand's website · 2026-11-08

Offers include prescription glasses with corrective lenses from CHF 198, progressive glasses from CHF 398, and a second pair including lenses for CHF 1 under stated promotions. Appointment pricing includes free eye examinations and consultations, a CHF 19 learner-driver vision test, contact-lens renewal with eye examination for CHF 59, new contact-lens fitting for CHF 79, and first-time contact-lens use support for CHF 99.

Target industry Brand's website · 2026-11-08

Optical retail and eye care

Customer base Brand's website · 2026-11-08

Consumers across Switzerland, including people seeking prescription eyewear, sunglasses, contact lenses, eye examinations and children's myopia solutions. McOptic serves customers in the country's three main language regions.

Ideal customer profile Brand's website · 2026-11-08

People in Switzerland who need affordable, quality eyewear or contact-lens products and services, including prescription-wearers, progressive-lens users, contact-lens wearers, families seeking children's myopia support and customers needing professional eye examinations.

Use cases Brand's website · 2026-11-08

• Buying prescription glasses
• Buying sunglasses
• Purchasing or renewing contact lenses
• Receiving a professional eye examination
• Obtaining a vision test for a learner's driving permit
• Fitting contact lenses for the first time
• Checking contact-lens comfort and prescription
• Managing or slowing children's myopia

Customer outcomes Brand's website · 2026-11-08

• Improved visual correction and comfort
• Access to eyewear and lenses at accessible, transparent prices
• Convenient professional eye examinations and consultations
• Personalized contact-lens fitting and support
• Support for correcting or slowing children's myopia
• Access to optical services through more than 70 Swiss stores
• Reduced cost through second-pair promotions