Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
MediaMath is a company within the Advertising Technology category. MediaMath is an advertising technology company known for developing the first Demand-Side Platform (DSP) in 2007. It provides a software platform for marketers to manage programmatic media buying across various digital channels, including display, video, and mobile. After a period of industry leadership, the company underwent a significant restructuring and was acquired by Infillion in 2023.
MediaMath was founded in 2007 and is headquartered in New York, NY.
MediaMath is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for MediaMath is Moderate. Significant factual deltas detected.
AI models classify MediaMath as a Challenger. AI names competitors first.
MediaMath appeared in 4 of 6 sampled buyer-intent queries (67%). MediaMath remains highly discoverable for historical and category searches, but suffers in 'best of' or 'active vendor' queries where its recent bankruptcy creates a filtering bias in AI responses.
AI provides a strong historical narrative of MediaMath as an ad-tech innovator, but descriptions often struggle to distinguish between the pre-bankruptcy entity and its current state under new ownership. Users will find accurate historical data but potentially conflicting information regarding its current market standing. Key gap: The primary gap is the 'live' status of the platform; many sources still describe it in the present tense as an independent powerhouse, failing to detail the integration or current operational scale under Infillion.
Of 5 key facts verified about MediaMath, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The current employee count and leadership structure post-acquisition are likely to be outdated or inaccurate in AI responses.
Buyers turn to MediaMath for Manual Direct Buying: Managing ad placements directly with publishers or using basic social media ad managers without programmatic optimization., Managed Service Agency: Outsourching programmatic strategy and execution to a specialized managed service provider., among 2 documented problem areas.
Buyers evaluating MediaMath typically ask AI models about "What is a Demand Side Platform?", "Who are the founders of MediaMath?", "Best DSPs for enterprise programmatic 2024", and 2 similar queries.
MediaMath's core products are TERMINALONE (DSP), Programmatic buying platform, Audience segmentation tools..
MediaMath uses Usage-based (Commission on ad spend) and Custom Enterprise pricing..
MediaMath serves Enterprise brands, advertising agencies, and internal brand marketing teams..
MediaMath The original creator of the DSP category with a legacy of transparency and enterprise-grade architecture.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
Official website: https://mediamath.com/
Last analyzed: August 9, 2026
Founded: 2007 (source: official website)
Headquarters: New York, NY (Primary Hub) (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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