MediaMath

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Overview

Tagline Brand's website · 2026-10-04

The original creator of the DSP category with a legacy of transparency and enterprise-grade architecture.

Description Brand's website · 2026-10-04

MediaMath is an advertising technology company known for developing the first Demand-Side Platform (DSP) in 2007. It provides a software platform for marketers to manage programmatic media buying across various digital channels, including display, video, and mobile. After a period of industry leadership, the company underwent a significant restructuring and was acquired by Infillion in 2023.

Offerings

Core capabilities Brand's website · 2026-10-04

  • TERMINALONE (DSP)
  • Programmatic buying platform
  • Audience segmentation tools.

Pricing Brand's website · 2026-10-04

Usage-based (Commission on ad spend) and Custom Enterprise pricing.

Audience

Target industry Brand's website · 2026-10-04

Enterprise brands, advertising agencies, and internal brand marketing teams.

Landscape

Competitors Brand's website · 2026-10-04

  • The Trade Desk
  • Google Display & Video 360 (DV360)
  • Viads (formerly Viant)/Adelphic
  • Amazon DSP

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Page last updated 2026-10-17.