METRO AG
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Overview
Tagline Brand's website · 2026-11-07
METRO AG is the central management holding company of METRO, a leading international food wholesaler serving HoReCa and trader customers.
Description Brand's website · 2026-11-07
METRO operates in more than 30 countries through wholesale stores, delivery businesses, food service distribution, digital solutions and online marketplaces. Its business serves hotels, restaurants, catering companies, bars, cafés, canteens, small grocery stores and kiosks.
Identity
Mission Brand's website · 2026-11-07
To help professional customers manage their business challenges more effectively and support their success through wholesale, delivery, digital solutions, sustainable assortments and franchise support.
Founders & leadership Brand's website · 2026-11-07
Eric Riegger — Chairman of the Management Board; Guillaume Deruyter — Chief Customer & Merchandise Officer; Christiane Giesen — Chief Operating Officer and Labour Director.
Website Brand's website · 2026-11-07
https://metroag.de
Voice & tone Brand's website · 2026-11-07
Professional, customer-focused, practical and growth-oriented.
Parent ownership Brand's website · 2026-11-07
METRO AG acts as the central management holding company for the METRO group and bundles central management and administrative functions.
Offerings
Problem solved Brand's website · 2026-11-07
METRO helps professional food service and small retail businesses efficiently source food and non-food products, manage operations, access reliable delivery and digital tools, and compete more effectively.
Core capabilities Brand's website · 2026-11-07
- International food wholesaling through METRO and MAKRO stores
- Food Service Distribution and delivery
- Multichannel sales through stores, delivery, sales teams and digital channels
- B2B online marketplace operations through METRO MARKETS
- Digital solutions for the hospitality industry through DISH
- Professional own-brand product development
- Franchise solutions and support for small independent retailers
- Central management and administrative functions for the METRO group
Products / SKUs Brand's website · 2026-11-07
- METRO and MAKRO wholesale assortments
- Food Service Distribution offerings
- METRO MARKETS B2B online marketplace
- DISH digital solutions for hospitality businesses
- METRO Chef food products
- METRO Professional accessories, tools and appliances
- METRO Premium high-end food products
- Franchise concepts and offerings for small retailers
Pricing Brand's website · 2026-11-07
The website states that METRO offers products at different price and quality points and emphasizes attractive prices, but does not publish specific prices or pricing plans.
Audience
Target industry Brand's website · 2026-11-07
Food wholesale, hospitality and food service, catering, and small grocery retail.
Customer base Brand's website · 2026-11-07
Hotels, restaurants, catering companies, bars, cafés, canteens, small grocery stores, kiosks, other professional food service businesses, and small and medium-sized enterprises and sole traders.
Ideal customer profile Brand's website · 2026-11-07
Professional HoReCa and Trader customers, especially small and medium-sized enterprises and sole traders seeking food and non-food wholesale products, delivery, digital tools or franchise support.
Use cases Brand's website · 2026-11-07
- Sourcing food and non-food products for hotels, restaurants, cafés, catering businesses and canteens
- Food service delivery and distribution
- Operating and growing small grocery stores and kiosks
- Using digital tools to manage hospitality businesses
- Buying professional accessories, tools and appliances
- Accessing high-end and specialist food products
- Using franchise support, advice and tailored assortments
- Purchasing through stores, delivery services or digital sales channels
Customer outcomes Brand's website · 2026-11-07
- Improved management of business challenges
- Reliable access to professional food and non-food assortments
- Greater flexibility through multichannel purchasing
- Operational support through digital hospitality solutions
- Support for differentiation and competitiveness
- Reliable delivery for food service businesses
- Advice, products and tailored support for independent retailers
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Claim METRO AG — free →Page last updated 2026-11-07.