Metro Singapore

Tagline Brand's website · 2026-11-08

Singapore department store and online retailer offering beauty, fashion, home and living, travel, health and wellness, and products for women, men, kids and babies.

Description Brand's website · 2026-11-08

Metro Singapore is a department store retailer with an online shop, physical-store events and services, workshops and demonstrations, tourist privileges, and a loyalty programme called Metro Treasured.

Website Brand's website · 2026-11-08

https://metro.com.sg

Voice & tone Brand's website · 2026-11-08

Promotional, welcoming and service-oriented, with an emphasis on discovery, rewards, events and personalised shopping experiences.

Problem solved Brand's website · 2026-11-08

Provides a convenient destination for shopping across beauty, fashion, home and living, travel, health and wellness, and family categories, both online and in stores.

Core capabilities Brand's website · 2026-11-08

• Online retail and e-commerce
• Department store retail
• Beauty, fashion, home and living, travel, health and wellness, and family merchandise
• Metro Treasured loyalty programme with rewards, vouchers, birthday benefits and exclusive invites
• In-store events and seasonal sales
• Workshops and demonstrations
• Personalised store services
• Tourist privileges

Products / SKUs Brand's website · 2026-11-08

• Beauty and skincare products
• Women's and men's fashion
• Home and living products
• Bedlinen and bedding
• Travel and tech products
• Health and wellness products
• Kids and babies products
• Fragrances and cosmetics

Pricing Brand's website · 2026-11-08

Product pricing is displayed on the online store. The site advertises free shipping with $100 spent, promotional discounts, and Metro Treasured rewards including $10 off a first order for new signups.

Target industry Brand's website · 2026-11-08

Department store and omnichannel retail

Customer base Brand's website · 2026-11-08

Online and in-store shoppers, including women, men, families, beauty shoppers, home and lifestyle shoppers, travellers, and tourists visiting Singapore.

Ideal customer profile Brand's website · 2026-11-08

Consumers in Singapore seeking a broad department-store selection across beauty, fashion, home, travel and lifestyle categories, as well as international visitors eligible for tourist privileges.

Use cases Brand's website · 2026-11-08

• Shopping for beauty, skincare and fragrance products
• Buying women's and men's apparel
• Purchasing home, bedding and household products
• Shopping for luggage, travel accessories and tech products
• Buying health, wellness, kids and baby products
• Earning and redeeming loyalty rewards
• Attending in-store events, workshops and demonstrations
• Using personalised store services

Customer outcomes Brand's website · 2026-11-08

• Convenient access to a broad range of retail categories online and in stores
• Savings through sales, promotional discounts and loyalty rewards
• Access to in-store events, workshops and demonstrations
• Personalised shopping and store services
• Tourist-specific shopping benefits