Michaels
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Overview
Tagline Brand's website · 2026-10-04
Extensive product selection, strong brand recognition, frequent promotional offers, in-store experiential offerings (classes), and a comprehensive custom framing service.
Description Brand's website · 2026-10-04
Michaels is North America's largest provider of arts, crafts, framing, floral, and wall decor products. It offers a wide assortment of supplies for various creative projects, catering to hobbyists, artists, and DIY enthusiasts.
Offerings
Core capabilities Brand's website · 2026-10-04
- Arts and crafts supplies
- custom framing
- seasonal decor
- floral items
- baking supplies
- party supplies
- educational materials.
Pricing Brand's website · 2026-10-04
Retail pricing with a strong emphasis on promotions, discounts, and loyalty programs (Michaels Rewards).
Audience
Target industry Brand's website · 2026-10-04
Hobbyists, professional artists, DIY enthusiasts, educators, parents, event planners, and small businesses.
Landscape
Competitors Brand's website · 2026-10-04
- Hobby Lobby
- JOANN Stores
- Amazon
- Walmart
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Claim Michaels — free →Page last updated 2026-10-17.