Microsoft Viva Sales is a company within the Software category. Microsoft Viva Sales was a seller experience application designed to use Microsoft 365 and Microsoft Teams to automatically capture, access, and register data into any CRM system. It was launched to eliminate manual data entry for sales professionals by surfacing customer insights directly within the tools they use for daily communication. In 2023, the product was rebranded and evolved into Microsoft Sales Copilot.
Microsoft Viva Sales was founded in 2022 and is headquartered in Redmond, WA.
Microsoft Viva Sales is part of Microsoft.
Microsoft Viva Sales is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Microsoft Viva Sales is Moderate. Significant factual deltas detected.
AI models classify Microsoft Viva Sales as a Challenger. AI names competitors first.
Microsoft Viva Sales appeared in 6 of 8 sampled buyer-intent queries (75%). The biggest gap is the 'brand drift' where unbranded queries about 'Microsoft sales AI' return results for 'Copilot' while specific queries for 'Viva Sales' return outdated 2022/2023 documentation.
AI will reliably identify the tool's core functionality (CRM automation in Outlook/Teams) but frequently struggles with the current naming convention. There is a high likelihood of the brand being discussed in the present tense despite its official retirement/rebranding. Key gap: The product no longer exists under the 'Viva Sales' name, yet many training-set-dependent models still treat it as a current standalone product rather than a legacy brand or a feature of Sales Copilot.
Of 5 key facts verified about Microsoft Viva Sales, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The exact current pricing and licensing structure for 'Viva Sales' specifically is confusing because it is now bundled within broader Copilot or Dynamics 365 licensing.
Buyers turn to Microsoft Viva Sales for Manual CRM Entry: Manually logging call notes and email interactions into the CRM., Basic Email/Calendar Tools: Using standard Outlook or Gmail calendar and mail functions without CRM integration., Outsourced Data Entry Agency: Hiring a virtual assistant or sales coordinator specifically to handle data entry tasks., among 3 documented problem areas.
Buyers evaluating Microsoft Viva Sales typically ask AI models about "Microsoft CRM automation for Outlook", "How to sync Salesforce with Microsoft Teams", "AI for sales productivity Microsoft", and 2 similar queries.
Microsoft Viva Sales's main competitors are Gong, Outreachio, Salesloft. According to AI models, these are the brands most frequently named alongside Microsoft Viva Sales in buyer-intent queries.
Microsoft Viva Sales's core products are CRM data automation, email/meeting sentiment analysis, automated call summaries..
Microsoft Viva Sales uses Subscription (Now bundled with Copilot for Sales or Dynamics 365 Sales Premium).
Microsoft Viva Sales serves B2B Sales teams, Enterprises using Salesforce or Dynamics 365, Digital Sellers..
Microsoft Viva Sales It was the first major sales tool to bridge the gap between Microsoft 365 and non-Microsoft CRMs like Salesforce within a unified interface.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/microsoft-viva-sales
Last analyzed: April 10, 2026
Founded: 2022
Headquarters: Redmond, Washington, USA