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    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Software as a Service (SaaS)
    Sales Intelligence and CRM Automation
    Unclaimed Profile

    Microsoft Viva Sales

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    52/100
    AI Visibility52/100
    Incumbent
    AI Sentiment52/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://www.microsoft.com/en-us/microsoft-viva/sales · crawled March 2026

    Is this the right Microsoft Viva Sales?

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    Unverified — AI is reconstructing Microsoft Viva Sales from uncontrolled sources

    Brand Identity

    Microsoft Viva Sales, now transitioned into Microsoft Copilot for Sales, is an application designed to automate CRM data entry and provide AI-driven insights directly within Microsoft 365 applications. It functions as a bridge between communication tools like Outlook and Teams and CRM platforms such as Dynamics 365 and Salesforce.

    Founded
    2022
    Headquarters
    Redmond, Washington
    Category
    Software as a Service (SaaS)

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    How AI Describes Microsoft Viva Sales

    ChatGPT

    Microsoft Viva Sales is an AI-powered seller experience application that captures, accesses, and registers data into any CRM system. It is now part of Microsoft Copilot for Sales.

    Claude

    Viva Sales was Microsoft's first foray into role-specific AI, designed to connect Microsoft 365 data with CRM systems like Salesforce and Dynamics 365. It has since transitioned into the Copilot branding.

    Gemini

    Specifically designed for sales teams, Viva Sales automates CRM updates and uses AI to generate sales emails and meeting summaries within Outlook and Teams.

    Consensus: High consensus that the product has been rebranded and integrated into Microsoft Copilot for Sales.

    Key discrepancy: Models vary on whether they refer to it as a standalone 'Viva' module or exclusively as part of the 'Copilot' ecosystem.

    AI Narrative Sentiment

    AI models view this brand as a highly effective, though now rebranded, component of Microsoft's enterprise productivity suite. It is consistently associated with efficiency and modern 'AI-first' sales workflows.

    Positive Signals

    • Seamless CRM sync
    • Time-saving automation
    • Enterprise-grade security

    Negative Signals

    • Confusing rebrand history (Viva to Copilot)
    • Heavy reliance on the Microsoft ecosystem

    Microsoft Viva Sales is missing from 1 of 8 buyer queries where competitors appear.

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    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    AI tool to sync Outlook with Salesforce
    Top 3
    Microsoft sales automation software
    Top 3
    best AI for sales meeting summaries
    Top 5
    CRM automation for Microsoft Teams
    Top 3
    sales intelligence software for mid-market teams
    Top 5

    The primary gap is the transition from 'Viva' to 'Copilot' branding; queries for 'Viva Sales' are highly successful, but generative AI is increasingly steering users toward 'Copilot for Sales'.

    Brand Vitals

    Founded
    2022
    Headquarters
    Redmond, WA
    Core Products
    CRM data sync, AI-generated email drafts, sales meeting summaries, lead/opportunity tracking.
    Funding Stage
    Public (MSFT)
    Pricing Model
    Subscription
    Employee Count
    10,000+ (shared with Microsoft 365)
    Target Markets
    Enterprise sales teams, B2B organizations, Dynamics 365 and Salesforce users.
    Key Differentiator
    Deep native integration with both Microsoft 365 and third-party CRMs like Salesforce, eliminating the need for context switching.

    Your AI readiness score: 4/5 signals active. You're leading today. Claimed brands stay ahead.

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    AI Readiness Signals

    4 of 5 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Schema.org markup

    Product pages use standard Microsoft SEO and schema.

    Structured FAQ pages

    Extensive documentation and FAQ sections available via Microsoft Learn.

    Active blog/content hub

    Integrated into the Microsoft 365 and Viva blog ecosystem.

    Structured social proof

    Case studies available but often grouped under broader M365 or Copilot success stories.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

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    How Buyers Solve This Today Without Microsoft Viva Sales

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessManual CRM Data Entry

    Salespeople manually typing call notes and customer details into CRM fields after every interaction.

    Adjacent ToolGeneral Note Taking Tools

    Using generic note-taking apps like OneNote or Evernote and copy-pasting into the CRM later.

    Status QuoStatus Quo / Incomplete Data

    Accepting that CRM data will be incomplete or outdated, leading to poor forecasting and lost deals.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

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