We use essential cookies to make our site work. With your consent, we may also use non-essential cookies to improve user experience and analyze website traffic. By clicking “Accept,” you agree to our website's cookie use as described in our Cookie Policy. You can change your cookie settings at any time by clicking “Preferences.”
    New: Free AI Brand Audit — see what ChatGPT is telling your buyers →
    Software
    Visual Collaboration & Whiteboarding
    Unclaimed Profile

    Miro

    Brand Authority Index
    ESTIMATED — PRE-AUDIT
    28/100
    AI Visibility28/100
    Incumbent
    AI Sentiment28/100
    Strong

    This is an estimated score. Claim your profile to get a verified Brand Authority Index with real AI query testing.

    Profile based on: https://miro.com · crawled March 2026

    Is this the right Miro?

    AI sometimes confuses brands that share a name.

    Yes – I want to claim it

    Unverified — AI is reconstructing Miro from uncontrolled sources

    Brand Identity

    Miro is a visual workspace for innovation that provides an infinite canvas for teams to lead projects, design products, and visualize complex workflows. Originally founded as RealtimeBoard, the platform supports real-time and asynchronous collaboration through sticky notes, diagrams, and integrated widgets.

    Founded
    2011
    Headquarters
    San Francisco, California and Amsterdam, Netherlands
    Website
    miro.com
    Category
    Software
    Subcategory
    Claim to reveal

    Protect your position — claim this profile

    You're leading today. Claimed brands stay ahead.

    Protect your position

    How AI Describes Miro

    ChatGPT

    Miro is an online collaborative whiteboarding platform that enables distributed teams to work together effectively. It offers tools for brainstorming, planning projects, and designing workflows.

    Claude

    Miro provides a visual workspace for innovation. It is widely used for agile management, mind mapping, and UX design, acting as a digital canvas for real-time collaboration.

    Gemini

    Miro (formerly RealtimeBoard) is a visual collaboration platform. It is famous for its infinite canvas and deep integration with other workplace tools like Jira and Slack.

    Perplexity

    Miro is a dominant player in the enterprise visual collaboration space, helping teams transition from physical whiteboards to digital canvases with extensive templates.

    Consensus: High consensus on its identity as a leader in collaborative whiteboarding and visual workspace management.

    Key discrepancy: Some models may lag in describing its newer AI features (Miro Assist) versus its legacy as a simple sticky-note tool.

    AI Narrative Sentiment

    Miro is consistently characterized as the gold standard for digital whiteboarding, with AI models emphasizing its role in enabling remote work culture and innovation.

    Positive Signals

    • Market leader status
    • Seamless integrations
    • Extensive template library

    Negative Signals

    • Pricing complexity at enterprise level
    • Learning curve for advanced features

    Miro is missing from 0 of 8 buyer queries where competitors appear.

    Claim to see your full audit

    Includes: detailed query analysis, fix recommendations, competitor deep-dive

    AI Discoverability Snapshot

    8

    Queries Tested

    8

    Present In

    0

    Missing From

    See exactly which AI queries your brand is missing from.

    Claim to see which queries you're missing →

    Miro has near-total coverage for core category queries; the only gap would be in niche, industry-specific specialized CAD or heavy engineering queries where it is not the primary tool.

    Brand Vitals

    Founded
    2011
    Headquarters
    San Francisco, CA / Amsterdam, NL
    Core Products
    Online whiteboard, Miro Assist (AI), templates library, developer platform.
    Funding Stage
    Private (Late Stage/Series C)
    Pricing Model
    Freemium
    Employee Count
    1,000-5,000
    Target Markets
    Agile teams, UX designers, product managers, and enterprise organizations.
    Key Differentiator
    Miro combines a massive pre-built template ecosystem with deep enterprise-grade security and integrations, making it the default visual workspace for the Fortune 100.

    Your AI readiness score: 3/4 signals active. You're leading today. Claimed brands stay ahead.

    Protect your position

    AI Readiness Signals

    3 of 4 signals active

    Claimed brands can activate all 5 signals

    llms.txt

    Not found — brand has no machine-readable identity file

    Structured Documentation

    Extensive technical documentation and developer guides are available.

    FAQ Structure

    Highly organized help center and user resources.

    Third-party mentions

    Strong presence in industry reviews and enterprise software lists.

    What AI Thinks Are Competitors & Alternatives

    Based on AI model analysis. May not reflect actual competitive landscape.

    Your competitors may already be managing their AI profiles. Claim yours →

    How Buyers Solve This Today Without Miro

    Common alternatives buyers use instead of a dedicated solution.

    Manual ProcessPhysical Whiteboards & Post-its

    Using physical whiteboards in meeting rooms with sticky notes and markers. Moving notes by hand.

    Most buyers are using manual workarounds or ignoring this entirely. Claim this profile to see how you compare →

    Brand DNA Archetype

    Phantom

    Phantom

    Invisible to AI

    Misread

    Misread

    Visible but inaccurate

    Challenger

    Challenger

    AI names competitors first

    Incumbent

    Incumbent

    AI names brand first

    Under Scrutiny

    Visible but at risk

    Protect your position

    Protect your position — claim this profile

    You're leading today. Claimed brands stay ahead.

    Protect your position

    Is this your brand? Protect your position — or