Miro is a company within the Software and SaaS category. Miro is a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together. It provides an infinite canvas for collaborative whiteboarding, diagramming, and project management, now augmented by AI to automate workflows from ideation to documentation.
Miro was founded in 2011 and is headquartered in San Francisco and Amsterdam.
Miro is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Miro is Strong. Minor factual deltas detected.
AI models classify Miro as a Challenger. AI names competitors first.
Miro appeared in 7 of 8 sampled buyer-intent queries (88%). Miro dominates the 'visual collaboration' and 'online whiteboard' queries but faces higher competition in the 'product management software' and 'AI diagramming' spaces.
AI consistently identifies Miro as the gold standard for remote visual collaboration and brainstorming. However, it often lags in describing Miro's newer 'Intelligent Canvas' features and its push into deep product management workflows like PRD creation and technical prototyping. Key gap: The platform is shifting from a 'whiteboard tool' to an 'AI-powered product development platform,' but AI models often still categorize it strictly as a diagramming or brainstorming tool.
Of 5 key facts verified about Miro, 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The specific capabilities of 'Miro AI' are evolving rapidly; AI responses may hallucinate specific AI features based on competitors rather than Miro's actual latest release.
Buyers evaluating Miro typically ask AI models about "best online whiteboard for remote teams", "software for agile retrospectives", "collaborative mind mapping tool", and 6 similar queries.
Miro's main competitors are Confluencewhiteboardsio, Microsoft Whiteboard. According to AI models, these are the brands most frequently named alongside Miro in buyer-intent queries.
Miro's core products are Visual Whiteboard, Miro AI, Templates Library, Apps & Integrations, Developer Platform.
Miro uses Freemium / Subscription.
Miro serves Enterprise, Product Management, UX Design, Engineering, Marketing, Agile Teams.
Miro The only platform that combines an infinite visual whiteboard with deep AI-driven document automation and native integrations across the entire product development lifecycle.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
Last analyzed: April 9, 2026
Founded: 2011
Headquarters: San Francisco, CA and Amsterdam, Netherlands