SurveyMonkey (formerly Momentive) is a company within the Software category. SurveyMonkey (formerly Momentive) is a leading global provider of online survey and feedback management software. The company offers a suite of tools for market research, customer experience, and employee engagement, utilizing AI-driven analytics to transform data into actionable insights for businesses.
SurveyMonkey (formerly Momentive) is rated Leader on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for SurveyMonkey (formerly Momentive) is Strong. Significant factual deltas detected.
AI models classify SurveyMonkey (formerly Momentive) as a Challenger. AI names competitors first.
SurveyMonkey (formerly Momentive) appeared in 7 of 8 sampled buyer-intent queries (88%). The brand is highly discoverable for survey-related queries but faces increased competition from Qualtrics for 'enterprise feedback management' and 'market research' queries.
AI reliably identifies the brand's history and core product functionality as a survey giant. However, models often struggle with the current 'live' status of the Momentive name—frequently mixing it up as the current parent company name rather than acknowledging the return to SurveyMonkey as the primary brand. Key gap: The most likely gap is the lag in acknowledging the full dissolution of the 'Momentive' name in favor of 'SurveyMonkey' as the primary corporate identity after the STG acquisition.
Of 5 key facts verified about SurveyMonkey (formerly Momentive), 4 are well-documented (likely accurate across AI models), 1 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The exact current positioning of 'Momentive' as a sub-brand vs. a retired corporate name is often inconsistently reported.
Buyers turn to SurveyMonkey (formerly Momentive) for Email/Slack Polls: Using email or internal chat tools to manually poll or ask questions., Market Research Agencies: Hiring market research firms to conduct focus groups and deliver reports., Status Quo Decision Making: Continuing to make business decisions based on intuition or legacy data without fresh feedback loops., among 3 documented problem areas.
Buyers evaluating SurveyMonkey (formerly Momentive) typically ask AI models about "best online survey tools", "enterprise customer feedback software", "market research platforms", and 5 similar queries.
SurveyMonkey (formerly Momentive)'s main competitors are Medallia, Typeform. According to AI models, these are the brands most frequently named alongside SurveyMonkey (formerly Momentive) in buyer-intent queries.
AI models suggest Emailslack Polls as alternatives to SurveyMonkey (formerly Momentive), typically when buyers ask for lower-cost, simpler, or more specialized options.
SurveyMonkey (formerly Momentive)'s core products are Online Survey Builder, Enterprise Feedback Management, Market Research Solutions, GetFeedback..
SurveyMonkey (formerly Momentive) uses Freemium / Subscription.
SurveyMonkey (formerly Momentive) serves Enterprises, SMEs, Academic Researchers, Marketing Professionals, HR Departments..
SurveyMonkey (formerly Momentive) Combines the world's most recognizable survey interface with deep enterprise-grade AI analytics and a massive global benchmarking dataset.
Brand Authority Index (BAI) tier: Leader (exact score locked for unclaimed brands)
Archetype: Challenger
https://optimly.ai/brand/momentive-surveymonkey
Last analyzed: April 10, 2026
Founded: 1999
Headquarters: San Mateo, California, USA