NorthLink Ferries
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Overview
Tagline Brand's website · 2026-11-07
NorthLink Ferries operates passenger, vehicle and freight ferry services connecting mainland Scotland with Orkney and Shetland.
Description Brand's website · 2026-11-07
Serco NorthLink Ferries operates daily ferry services from Aberdeen to Lerwick, with frequent calls at Kirkwall, and from Scrabster to Stromness. The company provides passenger and vehicle transport, freight services and a lifeline connection for the Northern Isles.
Identity
Mission Brand's website · 2026-11-07
To provide a lifeline ferry service connecting the Northern Isles with mainland Scotland for islanders, visitors, goods and supplies.
Website Brand's website · 2026-11-07
https://northlinkferries.co.uk
Voice & tone Brand's website · 2026-11-07
Welcoming, practical and travel-focused, with an emphasis on island adventures, journey planning and visitor inspiration.
Founded Brand's website · 2026-11-07
Serco Ltd began operating NorthLink Ferries on 5 July 2012.
Parent ownership Brand's website · 2026-11-07
Operated by Serco Ltd.
Offerings
Problem solved Brand's website · 2026-11-07
Provides reliable passenger, vehicle and freight connections between mainland Scotland and the Orkney and Shetland Islands.
Core capabilities Brand's website · 2026-11-07
- Passenger and vehicle ferry services
- Freight ferry services
- Daily Aberdeen–Lerwick sailings with frequent calls at Kirkwall
- Scrabster–Stromness ferry sailings
- Online, telephone, office and port booking
- Islander registration, fares and discounts
- Journey planning, travel information and customer support
- Onboard cabins, lounges, bars, dining, retail and entertainment
Products / SKUs Brand's website · 2026-11-07
- Passenger and vehicle ferry travel
- Freight ferry services
- Aberdeen–Shetland route via Lerwick, with calls at Kirkwall
- Scrabster–Stromness route
- Onboard cabin accommodation
- Lie-flat lounge seats
- Islander fares and discounts
- Travel offers and discounts
Pricing Brand's website · 2026-11-07
Pricing varies by route, fare and offer. The website states that lie-flat seats are priced at £30 per person and that discounted islander fares and other offers are available.
Audience
Target industry Brand's website · 2026-11-07
Passenger and freight maritime transport; travel and tourism.
Customer base Brand's website · 2026-11-07
Residents of Orkney and Shetland, visitors travelling to the Northern Isles, vehicle passengers, and customers transporting goods and supplies.
Ideal customer profile Brand's website · 2026-11-07
Orkney and Shetland residents needing lifeline transport, visitors travelling to the islands, vehicle passengers, and freight customers requiring connections between the Northern Isles and mainland Scotland.
Use cases Brand's website · 2026-11-07
- Travelling between mainland Scotland and Orkney or Shetland
- Transporting a passenger and vehicle by ferry
- Moving goods and supplies to and from the Northern Isles
- Booking overnight ferry travel with cabin accommodation
- Residents accessing islander fares and benefits
- Planning island holidays, adventures and experiences
Customer outcomes Brand's website · 2026-11-07
- Access to regular ferry connections between mainland Scotland and the Northern Isles
- Passenger, vehicle and freight transport
- Access to islander fares, discounts and benefits
- A range of onboard accommodation, dining and leisure facilities
- Journey planning and travel support
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Claim NorthLink Ferries — free →Page last updated 2026-11-07.