Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.

On Holding AG (On Running)

What is On Holding AG (On Running)?

On Holding AG (On Running) is athletic Footwear & Apparel.

When was On Holding AG (On Running) founded and where is it based?

On Holding AG (On Running) was founded in 2010 and is headquartered in Zurich, Switzerland.

What questions do buyers ask AI about On Holding AG (On Running)?

Buyers evaluating On Holding AG (On Running) typically ask AI models about "best running shoes for marathon training", "Swiss engineered sneakers", "cushioned running shoes with pods", and 4 similar queries.

What does On Holding AG (On Running) offer?

On Holding AG (On Running)'s core products are Performance running shoes, tennis footwear, technical athletic apparel, lifestyle sneakers..

How is On Holding AG (On Running) priced?

On Holding AG (On Running) uses Premium (generally $130 - $300+).

Who does On Holding AG (On Running) target?

On Holding AG (On Running) serves Serious runners, tennis players, premium lifestyle consumers, and affluent urban professionals..

What differentiates On Holding AG (On Running) from competitors?

On Holding AG (On Running) The proprietary CloudTec technology provides a 'cushioned landing and explosive takeoff' through visible hollow pod elements.

Official website: https://on.com/

Last analyzed: August 23, 2026

Problems this brand solves

Buyers search for

About this profile

This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.

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