On Holding AG is a Swiss performance sports company headquartered in Zurich that designs and markets athletic footwear, apparel, and accessories. Founded in 2010 by Olivier Bernhard, David Allemann, and Caspar Coppetti, the brand is centered around its patented CloudTec cushioning technology. It has rapidly expanded from a niche running brand into a global premium lifestyle and multi-sport entity, notably backed by tennis legend Roger Federer.