Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed April 10, 2026.
On Running Direct is the direct-to-consumer e-commerce arm of On Holding AG, a high-performance sportswear brand based in Zurich. It manages the official online storefront, handling global sales of Swiss-engineered footwear and apparel directly to customers.
Optimly has not yet published enough evidence to assess how often AI assistants recommend On Running Direct.
Optimly has not yet published a supported competitor set for On Running Direct.
Official website: https://on.com/
Last analyzed: April 10, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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