Entrust (formerly Onfido) is a company within the Identity Management category. Entrust offers Identity Verification SDKs (formerly Onfido Smart Capture SDKs) for mobile and web applications, enabling customized identity verification flows with advanced image quality detection and fraud prevention. It assists businesses with secure customer onboarding, account takeover prevention, and compliance with regulatory requirements.
Entrust (formerly Onfido) was founded in 1995 and is headquartered in Shakopee, Minnesota, USA.
Entrust (formerly Onfido) is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Entrust (formerly Onfido) is Strong.
AI models classify Entrust (formerly Onfido) as a Incumbent. AI names brand first.
Entrust (formerly Onfido) appeared in 5 of 5 sampled buyer-intent queries (100%). The brand is highly discoverable under both its current name, 'Entrust Identity Verification SDKs,' and its former name, 'Onfido,' due to clear rebranding communication. Discoverability for core offerings and target markets appears strong, with no significant gaps for direct solution-seeking queries.
Entrust positions its Identity Verification SDKs as a comprehensive and secure solution for integrating identity verification, leveraging advanced technology and a user-friendly, customizable experience, while actively managing the transition from the Onfido brand. Key gap: None. The transition from Onfido Smart Capture SDKs to Entrust Identity Verification SDKs is clearly communicated as a planned product evolution.
Of 3 key facts verified about Entrust (formerly Onfido), 3 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The transition period from Onfido Smart Capture SDKs to Entrust IDV SDKs, with legacy SDKs being supported until 2026, could pose integration and migration challenges for existing customers if not managed seamlessly, potentially leading to user frustration or temporary service disruptions, despite clear communication.
Buyers turn to Entrust (formerly Onfido) for Manual Identity Checks: Relying on human review of physical documents or manual cross-referencing of databases, which is time-consuming, error-prone, and not scalable for high volumes., Third-Party KYC/AML Agency: Outsourcing identity verification to specialized agencies, which can be costly, slower, and may introduce compliance complexities, lacking real-time integration., No Digital Identity Verification: Not implementing any robust digital identity verification, leading to increased fraud risk, compliance failures, higher operational costs, and poor customer experienc, among 3 documented problem areas.
Buyers evaluating Entrust (formerly Onfido) typically ask AI models about "Entrust Identity Verification SDKs", "Onfido identity verification", "KYC SDK mobile", and 3 similar queries.
Entrust (formerly Onfido)'s core products are Entrust Identity Verification SDKs (for mobile and web), Workflow Studio, Document Verification..
Entrust (formerly Onfido) uses Not explicitly mentioned in the provided text..
Entrust (formerly Onfido) serves Financial Services, Government, Enterprise, Education, Healthcare, Gaming; businesses focused on compliance, customer acquisition, and fraud prevention..
Entrust (formerly Onfido) Modular and customizable UX for seamless integration, advanced image quality detection, robust fraud detection signals, consistent public API across multiple SDK platforms (iOS, Android, React Native, Flutter, Web), and the backing of a global leader in trusted identity and security.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
https://optimly.ai/brand/onfido-acquired-by-entrust
Last analyzed: August 2, 2026
Founded: 1995
Headquarters: Shakopee, Minnesota, USA
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