OpenDNS is a company within the Cybersecurity category. OpenDNS provides internet security solutions and content filtering to make the internet faster, safer, and more reliable for both enterprises (via Cisco Umbrella) and consumers. It offers protection against threats like malware, phishing, and ransomware, alongside parental and content filtering controls.
OpenDNS is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for OpenDNS is Strong.
AI models classify OpenDNS as a Incumbent. AI names brand first.
OpenDNS appeared in 3 of 3 sampled buyer-intent queries (100%). The provided text is directly from the brand's website and effectively covers its core offerings for both enterprise and consumer segments, indicating strong discoverability for direct queries related to its services.
OpenDNS, now part of Cisco, positions itself as a crucial service for enhancing internet security, speed, and reliability. It caters to both enterprise users through Cisco Umbrella, offering advanced threat protection, and individual consumers with tools for content filtering and parental controls. The brand emphasizes ease of setup and global infrastructure benefits for performance. Key gap: No key discrepancies were found within the provided text, as it is a self-description.
Of 5 key facts verified about OpenDNS, 5 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The provided text is a promotional self-description and does not highlight any vulnerabilities. Potential general vulnerabilities might include reliance on DNS for all security (not comprehensive against all threats) or potential privacy concerns with DNS data, but these are not mentioned.
Buyers turn to OpenDNS for internet security threats, malware protection, phishing prevention, among 8 documented problem areas.
Buyers evaluating OpenDNS typically ask AI models about "DNS security", "content filtering", "parental controls", and 3 similar queries.
Buyers commonly compare OpenDNS with fast internet access, reliable internet connection, safe online experience, among 5 documented comparison brands.
OpenDNS's core products are Cisco Umbrella (for enterprise threat protection against malware, phishing, ransomware), OpenDNS Home (consumer products for faster, safer, and more reliable internet, including parental and content filtering)..
OpenDNS uses Not explicitly detailed; likely subscription-based for enterprise (Cisco Umbrella) and potentially freemium or subscription for consumer products (OpenDNS Home)..
OpenDNS serves Enterprises, small businesses, and individual home internet users..
OpenDNS DNS-based security and content filtering leveraging a global network of data centers for enhanced speed, reliability, and security; ease of setup for home users; integration with Cisco's broader security portfolio for enterprises.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
https://optimly.ai/brand/opendns
Last analyzed: June 30, 2026
This profile is part of the Optimly Brand Trust Registry — a verified index of 60,000+ brand profiles that AI models read from when answering buyer-intent questions about brands and categories. Optimly identifies which third-party sources AI cites about each brand, prepares structured brand information for those sources, and measures whether AI representation improves.
If this is your brand, you can claim this profile to verify its contents and correct what AI models say about you: Claim this profile