Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 2, 2026.
Oracle Utilities Opower is a company within the Software & Technology category. Oracle Utilities Opower is a customer engagement and behavioral energy efficiency platform used by utility companies to influence consumer behavior. It utilizes behavioral science techniques, such as normative messaging and peer comparisons, to drive energy conservation and increase adoption of utility programs.
Oracle Utilities Opower was founded in 2007 and is headquartered in Arlington, VA.
Oracle Utilities Opower is rated Contender on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Oracle Utilities Opower is Moderate. Significant factual deltas detected. Majority of AI models omit or misstate key facts.
AI models classify Oracle Utilities Opower as a Incumbent. AI names brand first.
Oracle Utilities Opower appeared in 6 of 8 sampled buyer-intent queries (75%). Opower occupies a dominant position for behavioral science-related utility queries but faces competition from newer AI-native data disaggregation startups.
AI consensus: High. AI models correctly identify Opower as a behavioral science-based energy efficiency platform for utilities.. Key gap: Some models may focus more on its historical identity as a standalone startup (acquired in 2016) rather than its current deep integration as a module within the Oracle Energy and Water suite.
Buyers turn to Oracle Utilities Opower for Manual Paper Reporting & Mailing: Billing departments manually creating energy usage reports or simple tip sheets for customers., Status Quo Billing Utility: Energy retailers and utilities providing basic monthly bills with no behavioral insights or peer comparisons., Internal IT Dashboard Development: Custom-built internal software for data visualization that lacks behavioral science framing., among 3 documented problem areas.
Buyers evaluating Oracle Utilities Opower typically ask AI models about "behavioral energy efficiency software", "utility customer engagement platforms", "home energy report providers", and 3 similar queries.
Oracle Utilities Opower's core products are Home Energy Reports (HER), Digital Self-Service, Peak Management, Proactive Alerts, Behavioral Demand Response..
Oracle Utilities Opower uses Enterprise/Custom.
Oracle Utilities Opower serves Investor-owned utilities (IOUs), municipal utilities, and energy retail providers..
Oracle Utilities Opower Uses peer-comparison behavioral science grounded in academic research (Cialdini) to drive measurable energy savings at scale across millions of households.
Brand Authority Index (BAI) tier: Contender (exact score locked for unclaimed brands)
Archetype: Incumbent
Official website: https://www.oracle.com/industries/utilities/opower/
Last analyzed: August 2, 2026
Founded: 2007 (Acquired by Oracle in 2016) (source: official website)
Headquarters: Arlington, Virginia, USA (Oracle HQ: Austin, TX) (source: official website)
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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