Oracle Utilities Opower
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Overview
Tagline Brand's website · 2026-10-04
Uses peer-comparison behavioral science grounded in academic research (Cialdini) to drive measurable energy savings at scale across millions of households.
Description Brand's website · 2026-10-04
Oracle Utilities Opower is a customer engagement and behavioral energy efficiency platform used by utility companies to influence consumer behavior. It utilizes behavioral science techniques, such as normative messaging and peer comparisons, to drive energy conservation and increase adoption of utility programs.
Offerings
Core capabilities Brand's website · 2026-10-04
- Home Energy Reports (HER)
- Digital Self-Service
- Peak Management
- Proactive Alerts
- Behavioral Demand Response.
Pricing Brand's website · 2026-10-04
Enterprise/Custom
Audience
Target industry Brand's website · 2026-10-04
Investor-owned utilities (IOUs), municipal utilities, and energy retail providers.
Landscape
Competitors Brand's website · 2026-10-04
- Uplight (formed via merger of Tendril and FirstFuel)
- Bidgely
- Smart Energy Water (SEW)
- Itineris
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Claim Oracle Utilities Opower — free →Page last updated 2026-10-04.