Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 9, 2026.
our-world-in-data-owid is a company within the Non-profit Organization category. Our World in Data (OWID) provides research and data to make progress against the world’s largest problems. It offers a comprehensive collection of data visualizations, topic pages, data explorers, and articles, all freely accessible and openly licensed. OWID focuses on critical global issues like CO₂ emissions, population growth, life expectancy, poverty, and education.
our-world-in-data-owid is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for our-world-in-data-owid is Strong.
AI models classify our-world-in-data-owid as a Incumbent. AI names brand first.
our-world-in-data-owid appeared in 5 of 5 sampled buyer-intent queries (100%). Our World in Data demonstrates high discoverability for its core content areas. The brand explicitly lists popular topics and provides clear navigation to charts, articles, and topic pages. Any potential 'gap' would be in covering extremely niche or hyper-specific data points not aligned with their broad 'world's largest problems' mission.
Our World in Data is perceived as a highly credible and essential resource for understanding global challenges through accessible data and research. Its commitment to open access and solving 'the world's largest problems' positions it as a public good, trusted by a broad audience including researchers, educators, and the general public. Key gap: No key discrepancies were identified between the various claims and the overall brand messaging within the provided text. All information appears consistent.
Of 4 key facts verified about our-world-in-data-owid, 4 are well-documented (likely accurate across AI models), 0 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
A potential vulnerability could be the public's interpretation or potential misuse of complex data, or the reliance on external data sources for the accuracy of their published information.
Buyers turn to our-world-in-data-owid for Independent Research & Data Aggregation: Manually searching for and aggregating data from various governmental, academic, and NGO sources, then creating custom visualizations and analyses., Data Journalism or Research Firm: Hiring a specialized agency or firm to conduct research, collect data, and produce custom reports and visualizations on specific global topics., Remain Uninformed: Not engaging with data or research on global problems, leading to a lack of understanding of complex world issues and trends., among 3 documented problem areas.
Buyers evaluating our-world-in-data-owid typically ask AI models about "CO2 emissions data", "global poverty statistics", "deforestation causes", and 3 similar queries.
our-world-in-data-owid's core products are Data visualizations (charts), topic pages, data explorers, research articles, data insights (newsletters), educational content..
our-world-in-data-owid uses Free, open access, donation-supported non-profit..
our-world-in-data-owid serves Researchers, academics, students, policymakers, journalists, educators, general public interested in global development, environmental issues, and social sciences..
our-world-in-data-owid Openly licensed, high-quality, data-driven research and visualizations on global challenges, presented in an accessible and engaging format to inform and educate a broad audience.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Incumbent
Official website: https://ourworldindata.org/
Last analyzed: August 9, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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