Pacific Park®
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Overview
Tagline Brand's website · 2026-11-07
Pacific Park® is a family amusement park on the Santa Monica Pier featuring rides, games, dining, shopping, and events.
Description Brand's website · 2026-11-07
Pacific Park® is the West Coast’s only amusement park located on a pier. Located on the world-famous Santa Monica Pier, it features 12 rides including the Pacific Wheel and West Coaster, along with midway games, restaurants, shops, and private events.
Identity
Mission Brand's website · 2026-11-07
To provide safe, affordable, family-friendly entertainment and support the Santa Monica community through partnerships, charitable programs, and civic engagement.
Website Brand's website · 2026-11-07
https://pacpark.com
Voice & tone Brand's website · 2026-11-07
Family-friendly, energetic, playful, community-oriented, and destination-focused.
Founded Brand's website · 2026-11-07
1996
Headquarters Brand's website · 2026-11-07
Santa Monica Pier, Santa Monica, California, USA
Parent ownership Brand's website · 2026-11-07
Pacific Park is operated by Santa Monica Amusements, LLC. The Santa Monica Pier is owned and maintained by the City of Santa Monica.
Offerings
Problem solved Brand's website · 2026-11-07
Provides accessible leisure, entertainment, dining, and family activities for visitors to the Santa Monica Pier, as well as event and partnership experiences for brands and organizations.
Core capabilities Brand's website · 2026-11-07
- Operating a 12-ride amusement park on the Santa Monica Pier
- Amusement rides, including the Pacific Wheel and West Coaster
- Midway games and prize experiences
- Dining and food service, including funnel cakes, burgers, pizza, tacos, salads, sandwiches, and beverages
- Retail and souvenir shopping
- Private events and brand partnership activations
- Community partnerships, charitable donations, and nonprofit programs
Products / SKUs Brand's website · 2026-11-07
- Amusement park rides
- Pacific Wheel
- West Coaster
- Midway games and prizes
- Ride, game, and attraction passes
- Restaurants, food stands, and funnel cakes
- Retail and souvenir merchandise
- Private events
Pricing Brand's website · 2026-11-07
The park is ungated and free to enter. Rides, games, attractions, and other activities are priced individually, with multiple passes also available.
Audience
Target industry Brand's website · 2026-11-07
Amusement parks, entertainment, tourism, hospitality, and destination attractions.
Customer base Brand's website · 2026-11-07
Families, tourists, local visitors, leisure travelers, event attendees, brands, agencies, and local businesses.
Ideal customer profile Brand's website · 2026-11-07
Families and leisure visitors seeking amusement rides, games, food, and entertainment at the Santa Monica Pier; brands and organizations seeking sponsorships, events, sampling, or customer outreach opportunities.
Use cases Brand's website · 2026-11-07
- Family amusement and leisure outings
- Tourist visits to the Santa Monica Pier
- Riding attractions and the Pacific Wheel
- Playing midway games and winning prizes
- Dining and enjoying oceanfront food experiences
- Shopping for Santa Monica souvenirs and apparel
- Hosting private events
- Brand sponsorships, sampling, and customer outreach activations
Customer outcomes Brand's website · 2026-11-07
- Family-friendly entertainment and memorable leisure experiences
- Access to rides, games, dining, shopping, and ocean views in one destination
- Opportunities to host distinctive private events
- Brand engagement with Santa Monica Pier visitors
- Support for charitable, nonprofit, and community programs
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Claim Pacific Park® — free →Page last updated 2026-11-07.