Parma Motor-Vu
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Overview
Tagline Brand's website · 2026-11-08
Family-owned drive-in movie theater in Parma, Idaho, offering films, concessions, and private events.
Description Brand's website · 2026-11-08
Parma Motor-Vu is a family-operated drive-in theater established in 1953. It screens movies with FM radio sound, operates a concession bar, welcomes dogs, and offers the venue for private parties and events.
Identity
Mission Brand's website · 2026-11-08
To keep the family-owned Parma Motor-Vu operating as a clean, safe, family-friendly community entertainment venue.
Founders & leadership Brand's website · 2026-11-08
Susan Haaheim became owner in 2018. The business was founded by Bill and Gladys Dobbs and remains a family business. The story is presented by Karen Dobbs Cornwell and Family.
Website Brand's website · 2026-11-08
https://parmamotorvu.com
Voice & tone Brand's website · 2026-11-08
Warm, nostalgic, family-oriented, and community-focused.
Founded Brand's website · 2026-11-08
1953
Headquarters Brand's website · 2026-11-08
Parma, Idaho
Parent ownership Brand's website · 2026-11-08
Family-owned; Susan Haaheim became owner in 2018.
Offerings
Problem solved Brand's website · 2026-11-08
Provides an outdoor, car-based movie and entertainment experience for community members, families, and private groups.
Core capabilities Brand's website · 2026-11-08
- Drive-in movie screenings
- FM radio sound at 106.7 FM
- Private event and venue rentals
- Concession service
- Digital movie projection
- Screening special events such as sports when conditions permit
Products / SKUs Brand's website · 2026-11-08
- Drive-in movie admission
- Private parties and event rentals
- Concession food and beverages
- Popcorn and candy
Audience
Target industry Brand's website · 2026-11-08
Entertainment and movie exhibition
Customer base Brand's website · 2026-11-08
Community patrons, families, grandparents and grandchildren, schools, organizations, churches, businesses, and private parties.
Ideal customer profile Brand's website · 2026-11-08
Families, community groups, and organizations seeking drive-in entertainment or a private event venue.
Use cases Brand's website · 2026-11-08
- Watching movies from a vehicle at a drive-in theater
- Hosting private parties
- Hosting school, church, organization, or business events
- Purchasing movie-theater concessions
- Occasionally viewing live sports or other special programming
Customer outcomes Brand's website · 2026-11-08
- An outdoor movie experience with in-car FM sound
- Access to a family-friendly entertainment venue
- Private event space for groups and organizations
- Food and beverage concessions during visits
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Claim Parma Motor-Vu — free →Page last updated 2026-11-08.