PENNY.
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Overview
Tagline Brand's website · 2026-11-06
PENNY. is a grocery discount retail chain operating stores across Romania, offering food, fresh and frozen products, beverages, detergents and non-food items, alongside weekly promotions and online ordering services.
Description Brand's website · 2026-11-06
PENNY România is the Romanian retail concept of the German REWE Group. Its network includes more than 450 stores supplied by logistics centers, with an assortment covering staple foods, beverages, detergents, fresh and frozen products, fruits, vegetables and non-food items. PENNY also offers weekly promotions, a PENNY Card, click-and-collect and delivery services.
Identity
Founders & leadership Brand's website · 2026-11-06
Claudia Ivan — Head of Sustainability, PENNY România.
Website Brand's website · 2026-11-06
https://penny.ro
Voice & tone Brand's website · 2026-11-06
Promotional, practical and customer-oriented, emphasizing quality, low prices, freshness, weekly offers and convenience.
Founded Brand's website · 2026-11-06
2005, when the first PENNY store opened in Romania.
Parent ownership Brand's website · 2026-11-06
PENNY is the Romanian retail concept of the German REWE Group and is operated locally by REWE România.
Offerings
Problem solved Brand's website · 2026-11-06
Provides consumers in Romania with convenient access to everyday groceries, fresh and frozen products, household goods and non-food items through local stores and online ordering options, supported by promotional pricing.
Core capabilities Brand's website · 2026-11-06
- Operating a nationwide grocery retail store network
- Retailing staple foods, beverages, detergents, fresh and frozen products, fruits, vegetables and non-food items
- Managing weekly promotional offers and digital product catalogs
- Providing PENNY Card loyalty pricing
- Offering click-and-collect ordering
- Offering PENNY delivery services
- Supplying stores through logistics centers
Products / SKUs Brand's website · 2026-11-06
- Staple foods
- Beverages
- Detergents
- Fresh products
- Frozen products
- Fruits and vegetables
- Non-food products
- Weekly promotional offers
Pricing Brand's website · 2026-11-06
Product prices vary by item. PENNY publishes weekly promotions and offers PENNY Card prices that can be lower than standard prices; promotional prices are generally valid for one week and may be available in limited quantities.
Audience
Target industry Brand's website · 2026-11-06
Grocery and food retail
Customer base Brand's website · 2026-11-06
Consumers and shoppers in Romania purchasing groceries, fresh and frozen products, beverages, household goods and non-food items.
Ideal customer profile Brand's website · 2026-11-06
Consumers in Romania seeking everyday food and household products, low prices, weekly promotions and convenient store or online ordering options.
Use cases Brand's website · 2026-11-06
- Buying everyday groceries and staple foods
- Purchasing fresh fruits, vegetables and other fresh products
- Buying frozen foods, beverages, detergents and non-food goods
- Using PENNY Card promotional pricing
- Browsing weekly promotional leaflets and offers
- Ordering online for click-and-collect
- Using PENNY delivery
Customer outcomes Brand's website · 2026-11-06
- Access to a diversified everyday retail assortment
- Access to weekly promotional offers and PENNY Card discounts
- Convenient grocery shopping through local stores
- Online ordering through click-and-collect and delivery services
- Access to fresh and frozen products, fruits and vegetables, and household goods
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Claim PENNY. — free →Page last updated 2026-11-06.