Planet X

Tagline Brand's website · 2026-11-08

Sheffield-founded cycling brand designing and building bikes, cycling gear and accessories, with custom bike building and support services.

Description Brand's website · 2026-11-08

Planet X is a cycling company founded in Sheffield in 1988. It designs and builds bikes and sells cycling equipment, clothing, footwear, wheels and maintenance products, with offerings including custom bike building, live video support and bike fitting.

Mission Brand's website · 2026-11-08

To make cycling accessible to all through high-quality gear and affordable prices, encouraging more people to experience the joy of riding a great bike.

Website Brand's website · 2026-11-08

https://planetx.co.uk

Voice & tone Brand's website · 2026-11-08

Passionate, practical, accessible and enthusiast-led, with an emphasis on value and encouraging people to ride.

Founded Brand's website · 2026-11-08

1988

Headquarters Brand's website · 2026-11-08

Sheffield, South Yorkshire, UK

Problem solved Brand's website · 2026-11-08

Planet X addresses the high cost and complexity of cycling by offering quality bikes and cycling equipment at affordable prices, alongside custom building, sizing advice, live video support and cycle-to-work scheme partnerships.

Core capabilities Brand's website · 2026-11-08

• Designing and building bicycles
• Hand-building bikes to order in South Yorkshire
• Selling cycling bikes, clothing, footwear, wheels, accessories and maintenance products
• Custom bike building
• Live video support
• Bike fitting and sizing advice
• Worldwide order fulfilment and delivery

Products / SKUs Brand's website · 2026-11-08

• Pro-level bikes
• All-road bikes
• Gravel bikes
• Titanium bikes
• Custom bike builds
• Cycling clothing
• Cycling shoes and footwear
• Wheels

Pricing Brand's website · 2026-11-08

The brand positions its products as affordable and lists prices on product pages. Scraped examples include the Planet X London Road SRAM Apex XPLR Allroad Bike at $1,417.00, the London Road SRAM Apex AXS Allroad Bike at $1,635.00 and the Titus Goldrush SRAM Apex XPLR Titanium Gravel Bike at $2,071.00.

Target industry Brand's website · 2026-11-08

Cycling and bicycle retail

Customer base Brand's website · 2026-11-08

Cyclists, cycling enthusiasts, daily commuters, gravel and all-road riders, adventure and bike-packing riders, and customers seeking cycling equipment at accessible prices.

Ideal customer profile Brand's website · 2026-11-08

Cyclists and active commuters looking for quality, value-oriented bikes and cycling gear, including riders interested in gravel, all-road, touring, bike-packing or custom-built bikes.

Use cases Brand's website · 2026-11-08

• Daily commuting
• Gravel riding
• All-road expeditions
• Bike-packing and cycling adventures
• Custom bike building
• Buying cycling clothing, footwear, wheels and accessories
• Bike sizing and fitting
• Cycle-to-work scheme purchases

Customer outcomes Brand's website · 2026-11-08

• More affordable access to quality bikes and cycling gear
• A bike configured to the rider’s preferences through custom building
• Improved comfort and efficiency through bike fitting
• Faster and easier delivery with tracking
• A bike delivered at least 95% pre-assembled
• Greater confidence purchasing through live video support and sizing advice