Primary Wave Music

Tagline Brand's website · 2026-11-08

Independent music publisher and music rights company specializing in iconic and legendary music catalogs.

Description Brand's website · 2026-11-08

Primary Wave Music is an independent publisher for legendary music. It partners with musicians and estates to protect the integrity of their artistry, acquire and manage influential music catalogs, and build cultural relevance through creative leadership, global partnerships, strategic execution, licensing, and intellectual property management.

Mission Brand's website · 2026-11-08

To keep iconic music in the present and extend its influence into the future by honoring legacy and helping legendary music transcend its original moment in time.

Founders & leadership Brand's website · 2026-11-08

Larry Mestel, Founder & CEO; Justin Shukat, President; Adam Lowenberg, Chief Marketing Officer; Ramon Villa, Chief Operating Officer; Jane Reisman, Chief Financial Officer; Natalia Nastaskin, Chief Content Officer; Rob Dippold, Chief Digital Strategy Officer; Amy Ortner, Chief Business Affairs Officer & General Counsel; Agnes Kacicki, Head of Corporate Development; Jeff Straughn, Chief Branding Officer; Bill Cisneros, President, Primary Wave IP Investment Management; Marty Silverstone, President, Global Sync; Alexandria (Lexi) Todd, Deputy Chief Operating Officer; Samantha Rhulen, Senior Vice President, Business & Legal Affairs; Catie Monck, Sr. Vice President, Publicity; Camille Hackney, Partner, Head of Brand Partnerships.

Website Brand's website · 2026-11-08

https://primarywave.com

Voice & tone Brand's website · 2026-11-08

Authoritative, aspirational, legacy-focused, culturally minded, and polished.

Founded Brand's website · 2026-11-08

2006

Problem solved Brand's website · 2026-11-08

Helps artists and estates protect, manage, revitalize, and extend the cultural and commercial value of iconic music catalogs across generations.

Core capabilities Brand's website · 2026-11-08

• Music publishing
• Music catalog and estate acquisitions
• Creative leadership
• Global partnerships
• Strategic execution
• Music licensing
• Intellectual property management
• Marketing and branding

Products / SKUs Brand's website · 2026-11-08

• Integrated music publishing and catalog management
• Music rights and estate partnerships
• Music licensing and global sync services
• Creative marketing and branding initiatives
• Intellectual property management
• Catalog acquisition and investment

Target industry Brand's website · 2026-11-08

Music and entertainment

Customer base Brand's website · 2026-11-08

Musicians, artists, songwriters, estates, music rights holders, and iconic music catalogs.

Ideal customer profile Brand's website · 2026-11-08

Artists, songwriters, musicians, estates, and rights holders with influential or legendary music catalogs seeking a bespoke partner to preserve artistic integrity, develop cultural relevance, and create lasting value.

Use cases Brand's website · 2026-11-08

• Acquiring and managing iconic music catalogs
• Partnering with estates to preserve an artist's legacy
• Developing creative marketing and branding campaigns for music catalogs
• Licensing music for cultural, media, and commercial opportunities
• Managing music intellectual property
• Creating global sync and brand partnership opportunities
• Expanding the reach and contemporary relevance of legendary music

Customer outcomes Brand's website · 2026-11-08

• Protection of artistic integrity and legacy
• Increased cultural relevance across generations
• Expanded global reach and audience engagement
• Lasting commercial and cultural value from music intellectual property
• Development of new licensing, sync, branding, and content opportunities