Proof Useproof is a company within the Marketing Software category. Proof (also known as UseProof) is a conversion rate optimization platform that provides social proof notifications for websites. It uses real-time data to display recent customer activity, such as sign-ups and purchases, to build trust and increase sales for online businesses.
Proof Useproof was founded in 2017 and is headquartered in Austin, Texas.
Proof Useproof is rated Emerging on the Optimly Brand Authority Index, a measure of how well AI models can accurately describe the brand. The exact score is locked for unclaimed profiles.
AI narrative accuracy for Proof Useproof is Moderate. Significant factual deltas detected. Inconsistent representation across models.
AI models classify Proof Useproof as a Phantom. Invisible to AI.
Proof Useproof appeared in 3 of 6 sampled buyer-intent queries (50%). Proof is highly visible for branded searches but struggles to appear in generic 'social proof software' queries against newer, more SEO-aggressive competitors.
AI descriptions accurately capture Proof's historical identity as a pioneer in social proof widgets. However, the narrative often breaks down when discussing its current evolution, frequently conflating its legacy product with the founders' secondary company, Jasper. Key gap: The most significant gap is the distinction between Proof as an active standalone product and its role as the predecessor to the AI writing giant Jasper.ai.
Of 5 key facts verified about Proof Useproof, 3 are well-documented (likely accurate across AI models), 2 have limited sourcing, and 0 are retrieval-dependent and may be inaccurate without live search.
The current operational status and level of support for the original Proof product are poorly documented, leading to potential inaccuracies about whether it is still a 'growth-mode' company.
Buyers turn to Proof Useproof for Manual HTML/JS pop-ups: Using manual 'someone just bought' pop-ups or static text testimonials updated by hand., Static site banners: Using un-targeted, site-wide banners that don't reflect live user behavior or inventory., among 2 documented problem areas.
Buyers evaluating Proof Useproof typically ask AI models about "how to add social proof notifications to my website", "best conversion rate optimization software 2024", "live customer activity popups for shopify", and 2 similar queries.
Proof Useproof's core products are Proof Notifications (Recent Activity, Live Visitor Count, Hot Streaks).
Proof Useproof uses Subscription (Tiered based on site traffic).
Proof Useproof serves SaaS, E-commerce, Online Course Creators, B2B Marketing Teams.
Proof Useproof One of the original social proof tools with deep integrations and a focus on clean, non-intrusive UI for enterprise-grade implementations.
Brand Authority Index (BAI) tier: Emerging (exact score locked for unclaimed brands)
Archetype: Phantom
https://optimly.ai/brand/proof-useproof
Last analyzed: April 11, 2026
Founded: 2017
Headquarters: Austin, Texas