Rebel
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Overview
Tagline Brand's website · 2026-11-07
Family-owned convenience retailer offering food, beverages, snacks, groceries, household products, rewards, delivery, and related store services.
Description Brand's website · 2026-11-07
Rebel is a customer-centric convenience retailer founded in 2012 in Las Vegas, Nevada, with roots beginning in 1991 with one station in Baldwin Park, California. The company emphasizes clean facilities, contemporary design, innovative products, convenience shopping, and a family-owned, community-centered approach. Rebel operates over 500 locations across the United States.
Identity
Mission Brand's website · 2026-11-07
Elevate customers’ experience in unexpected, interactive, innovative ways without compromising the basics of convenience shopping, while having employees who are genuinely connected to customers and their communities.
Website Brand's website · 2026-11-07
https://rebelstores.com
Voice & tone Brand's website · 2026-11-07
Customer-centric, community-centered, value-oriented, innovative, and upbeat.
Founded Brand's website · 2026-11-07
2012 in Las Vegas, Nevada; the company story began in 1991 with one station in Baldwin Park, California.
Parent ownership Brand's website · 2026-11-07
Family-owned and operated.
Offerings
Problem solved Brand's website · 2026-11-07
Provides convenient access to food, beverages, alcohol, snacks, groceries, household products, and related services through modern stores and online ordering.
Core capabilities Brand's website · 2026-11-07
- Convenience retailing
- Bean-to-cup coffee
- Fresh-made pizza and tacos
- Craft beer to go
- Online ordering and delivery
- Rewards program
- Store locator and directions
- Convenience store products and household essentials
Products / SKUs Brand's website · 2026-11-07
- Food, including signature chicken, burgers, family meals, pizza, and tacos
- Beverages, including energy drinks and soft drinks
- Alcohol, including beer and variety packs
- Snacks, including chips and confectionery
- Ice cream
- Groceries, including ice and prepared foods
- Household products
- Tobacco products
Audience
Target industry Brand's website · 2026-11-07
Convenience retail and foodservice
Customer base Brand's website · 2026-11-07
Customers and communities served by Rebel’s convenience stores across the United States, including commuters and shoppers seeking food, drinks, snacks, groceries, and everyday essentials.
Ideal customer profile Brand's website · 2026-11-07
Consumers seeking convenient access to prepared food, beverages, alcohol, snacks, groceries, household essentials, and delivery through local convenience stores.
Use cases Brand's website · 2026-11-07
- Stopping for coffee, food, drinks, snacks, or groceries
- Ordering Rebel products online for delivery
- Purchasing fresh-made pizza and tacos
- Buying craft beer to go
- Using REBEL Rewards to save more
- Finding a nearby Rebel store and getting directions
- Purchasing ice and household essentials
Customer outcomes Brand's website · 2026-11-07
- Access to a broad selection of convenience products
- Convenient online ordering and delivery
- Access to fresh-made food, coffee, and craft beer to go
- A cleaner, contemporary store experience
- Opportunities to save through REBEL Rewards
- Access to more than 500 Rebel locations across the United States
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Claim Rebel — free →Page last updated 2026-11-07.