Red Roof Inn

Tagline Brand's website · 2026-11-07

Red Roof Inn is a value-focused hotel brand offering affordable, clean, modern and comfortable stays across coast-to-coast locations.

Description Brand's website · 2026-11-07

Red Roof Inn is the go-to economy lodging choice within Red Roof’s hotel portfolio. Its hotels offer warm, welcoming accommodations at a value price, with convenient locations near highways, airports, workplaces, attractions and event venues. Red Roof also provides pet-friendly stays, direct booking, loyalty rewards and travel discounts.

Mission Brand's website · 2026-11-07

Red Roof’s vision is to provide the best experience and value in the lodging industry for guests, owners, team members, partners and communities.

Website Brand's website · 2026-11-07

https://redroof.com

Voice & tone Brand's website · 2026-11-07

Warm, welcoming, practical, reassuring and value-focused.

Founded Brand's website · 2026-11-07

1973 in Columbus, Ohio

Problem solved Brand's website · 2026-11-07

Red Roof helps travelers find affordable, comfortable and conveniently located lodging for quick trips, road trips, work travel, family visits, events, pet-friendly stays and other travel needs.

Core capabilities Brand's website · 2026-11-07

• Economy hotel lodging
• Hotel reservations and direct booking
• Hotel location search across the United States and Canada
• Pet-friendly accommodations
• RediRewards loyalty program with points and member rates
• Travel discounts and promotional offers
• Group reservations and business travel support
• Mobile hotel booking through the Red Roof app

Products / SKUs Brand's website · 2026-11-07

• Red Roof Inn hotels
• Red Roof PLUS+ hotels
• The Red Collection hotels
• HomeTowne Studios by Red Roof
• RediRewards loyalty program
• Red Roof mobile app
• Hotel deals, discounts and coupons

Pricing Brand's website · 2026-11-07

Value-oriented and affordable pricing. The website promotes member rates, AAA/CAA, AARP, senior, government and military discounts, advance-purchase discounts, and other promotional offers. Specific room prices vary by property, rate plan and travel dates.

Target industry Brand's website · 2026-11-07

Hospitality and lodging

Customer base Brand's website · 2026-11-07

Leisure and business travelers, road trippers, families, pet owners, seniors, AAA/CAA and AARP members, government and military travelers, field workers, construction crews, healthcare workers, EMS teams, small business travelers, event attendees and guests needing temporary or extended-stay housing.

Ideal customer profile Brand's website · 2026-11-07

Travelers and organizations seeking affordable, convenient, value-focused lodging near highways, airports, workplaces, job sites, hospitals, schools, attractions, sports venues and event destinations, including guests traveling with pets or requiring extended stays.

Use cases Brand's website · 2026-11-07

• Affordable overnight stays and quick stops
• Road trips and family travel
• Pet-friendly travel
• Business and small business travel
• Construction, field-work and project-based assignments
• Healthcare, EMS and essential-worker lodging
• Temporary housing, relocation and extended stays
• Travel near airports and interstate highways

Customer outcomes Brand's website · 2026-11-07

• Access to affordable lodging in convenient locations
• Comfortable, clean and modern rooms at a value price
• Savings through member rates, discounts and promotions
• Ability to earn points toward free nights through RediRewards at eligible brands and properties
• Pet-friendly stays, with the first pet free at participating Red Roof properties
• Convenient options for daily, weekly and monthly extended stays through HomeTowne Studios
• Access to amenities such as Wi-Fi, parking, suites, kitchenettes and EV charging at select locations
• Support for accessible accommodation needs