rei-outlet-rei-co-op
Is this your brand? Claim it — free, and takes a minute with your work email.
See how your company appears in the Brand Index.
Overview
Tagline Brand's website · 2026-11-03
REI Outlet is REI Co-op’s online destination for discounted outdoor gear and clothing.
Description Brand's website · 2026-11-03
REI Outlet offers closeouts and previous-year models of outdoor gear and apparel, selected by REI buyers and sold online year-round. It is part of the REI Co-op and provides REI’s 100% Satisfaction Guarantee, shipping options and returns through REI.
Identity
Mission Brand's website · 2026-11-03
Offer great outdoor gear and clothing at great prices while helping customers get outside.
Founders & leadership Brand's website · 2026-11-03
REI Co-op leadership includes Mary Beth Laughton, President & CEO; Shannon Damen, Chief Financial Officer; Kim Waldmann, Chief Commercial Officer; Abigail Jacobs, Chief Marketing Officer; Emma Minto, Chief Strategy Officer; Kristin Shane, Chief Merchandising Officer; Minnie Alexander, Chief Legal Officer; Susan Viscon, Chief New Ventures and Impact Officer and Executive Director of Path Ahead Ventures; and Guillaume Ledieu, Chief Technology Officer.
Website Brand's website · 2026-11-03
https://www.rei.com/outlet
Voice & tone Brand's website · 2026-11-03
Outdoor-focused, practical, friendly and value-oriented.
Parent ownership Brand's website · 2026-11-03
REI Outlet is part of the REI Co-op.
Offerings
Problem solved Brand's website · 2026-11-03
Helps customers find discounted, quality outdoor gear and clothing without sorting through clutter, including closeouts and previous-year models.
Core capabilities Brand's website · 2026-11-03
- Online shopping for discounted outdoor gear and clothing
- Curated selection of closeouts and previous-year models by expert buyers
- Deals organized by category and brand
- Online-only ordering with shipping options
- Returns by mail or at REI stores
- REI 100% Satisfaction Guarantee
Products / SKUs Brand's website · 2026-11-03
- Men's, women's and kids' clothing
- Footwear
- Camping gear
- Hiking gear
- Snowsports gear
- Packs and bags
- Running gear
- Cycling gear
Pricing Brand's website · 2026-11-03
Discounted pricing on closeouts, previous-year models and other outdoor gear and clothing. The page highlights savings of up to 50% on selected products and free U.S. standard shipping for REI Co-op Members; other customers receive free U.S. standard shipping on orders of $100 or more, with exclusions applying.
Audience
Target industry Brand's website · 2026-11-03
Outdoor retail and e-commerce
Customer base Brand's website · 2026-11-03
Anyone can shop REI Outlet, including REI Co-op Members and non-members. Customers include people seeking discounted outdoor clothing, gear and equipment.
Ideal customer profile Brand's website · 2026-11-03
Outdoor enthusiasts and shoppers looking for discounted, quality outdoor gear, apparel and footwear from REI and leading outdoor brands.
Use cases Brand's website · 2026-11-03
- Shopping for discounted outdoor clothing and footwear
- Buying closeout or previous-year camping and hiking gear
- Finding deals on snowsports, running, cycling and travel equipment
- Shopping by outdoor brand or product category
- Returning online purchases by mail or at an REI store
Customer outcomes Brand's website · 2026-11-03
- Access to discounted outdoor gear and clothing year-round
- A curated selection of closeouts and previous-year models
- Convenient online shopping
- Access to REI’s 100% Satisfaction Guarantee
- Flexible returns through REI stores or by mail
Is this your business?
The information above is publicly sourced — assembled by Optimly from rei-outlet-rei-co-op's website and public pages.
Claim this profile to publish your own owner-approved BrandVault and speak for rei-outlet-rei-co-op across the index.
Claim rei-outlet-rei-co-op — free →Page last updated 2026-11-03.