Rei Recreational Equipment Inc

Unclaimed rei.com retail-ecommerce

Is this your brand? Claim it — free, and takes a minute with your work email.

Check your own brand

See how your company appears in the Brand Index.

Overview

Tagline Brand's website · 2026-10-04

The consumer cooperative model that returns physical dividends to members and allows for longer-term ethical decision-making like closing on Black Friday.

Description Brand's website · 2026-10-04

Recreational Equipment, Inc. (REI) is an American retail and outdoor recreation services corporation structured as a consumers' cooperative. It sells camping gear, hiking apparel, cycling equipment, and other outdoor sporting goods through physical retail stores and an extensive e-commerce platform.

Offerings

Core capabilities Brand's website · 2026-10-04

  • Hiking and camping gear
  • technical apparel
  • footwear
  • bicycles
  • and outdoor equipment rentals.

Pricing Brand's website · 2026-10-04

One-time purchase / Member Dividend System

Audience

Target industry Brand's website · 2026-10-04

Outdoor enthusiasts, campers, hikers, cyclists, and eco-conscious consumers.

Landscape

Competitors Brand's website · 2026-10-04

  • Patagonia
  • Dick's Sporting Goods
  • Backcountry.com
  • Academy Sports + Outdoors

Is this your business?

The information above is publicly sourced — assembled by Optimly from Rei Recreational Equipment Inc's website and public pages.

Claim this profile to publish your own owner-approved BrandVault and speak for Rei Recreational Equipment Inc across the index.

Claim Rei Recreational Equipment Inc — free →

Page last updated 2026-10-17.