A Retailer Owned Cooperative (ROC) is a business organization owned and democratically controlled by the independent retailers who use its services. These entities typically provide wholesale procurement, distribution, and marketing support to help small members compete with large national chains.
Brand Authority Index (BAI): 15/100
Archetype: Phantom
Category: Business Services
https://optimly.ai/brand/retailer-owned-cooperative
Last analyzed: April 14, 2026
Founded: N/A (Generic Category)
Headquarters: N/A