Rico's
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Overview
Tagline Brand's website · 2026-11-07
Rico's is a community-oriented mini-supermarket offering fresh, safe and affordable food and household goods in Tokyo and Kanagawa.
Description Brand's website · 2026-11-07
Rico's is a regional mini-supermarket business operated by G7 Japan Food Service. Its stores focus on convenient nearby shopping, fresh food, safety and affordability, serving Tokyo and Kanagawa.
Identity
Mission Brand's website · 2026-11-07
To become the nearest and most convenient store with something delicious, responding to a diversifying society. Rico's aims to provide safe, reassuring and delicious fresh food at lower prices while improving in-store services and logistics.
Founders & leadership Brand's website · 2026-11-07
Hirokazu Hatase, Representative Director and President of G7 Japan Food Service Co., Ltd.
Website Brand's website · 2026-11-07
https://g-7ricosstores.co.jp
Voice & tone Brand's website · 2026-11-07
Friendly, practical and reassuring, emphasizing convenience, freshness, safety, deliciousness and affordability.
Founded Brand's website · 2026-11-07
January 23, 2006
Headquarters Brand's website · 2026-11-07
6th floor, TK Building, 7-15 Kinkocho, Kanagawa-ku, Yokohama, Kanagawa, Japan
Parent ownership Brand's website · 2026-11-07
Operated by G7 Japan Food Service Co., Ltd. (株式会社G7ジャパンフードサービス).
Offerings
Problem solved Brand's website · 2026-11-07
Provides convenient access to fresh food, individual and small-portion meals, groceries and household goods for changing household needs, including single-person and smaller households.
Core capabilities Brand's website · 2026-11-07
- Mini-supermarket store operations
- Fresh food selection and merchandising
- Domestic beef traceability
- In-store service improvement
- Logistics system improvement
- Store development in Tokyo and Kanagawa
Products / SKUs Brand's website · 2026-11-07
- Fresh vegetables and other fresh foods
- Food and beverages
- Individual and small-portion food products
- Household goods
Pricing Brand's website · 2026-11-07
Affordable and low-price positioning; specific prices are not stated.
Audience
Target industry Brand's website · 2026-11-07
Grocery retail and community-based mini-supermarkets
Customer base Brand's website · 2026-11-07
Local shoppers and households in Tokyo and Kanagawa, including single-person and smaller households.
Ideal customer profile Brand's website · 2026-11-07
Consumers seeking a nearby, convenient mini-supermarket with fresh, safe, delicious and affordable food, particularly people purchasing individual or small portions.
Use cases Brand's website · 2026-11-07
- Convenient local grocery shopping
- Purchasing fresh vegetables and fresh foods
- Buying individual or small-portion meals and ingredients
- Checking domestic beef production history through traceability
- Receiving store deals and promotional information
- Purchasing household goods alongside groceries
Customer outcomes Brand's website · 2026-11-07
- Convenient access to nearby grocery shopping
- Access to fresh, safe and delicious food
- Lower-cost everyday food purchases
- Greater reassurance through domestic beef traceability
- Ability to shop for food and household goods in one location
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Claim Rico's — free →Page last updated 2026-11-07.