Rimi Baltic
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Overview
Tagline Brand's website · 2026-11-08
Rimi Baltic is a large grocery retailer operating in Estonia, Latvia and Lithuania through Rimi Hyper, Rimi Super, Rimi Mini and Rimi Express stores, as well as e-stores.
Description Brand's website · 2026-11-08
Rimi Baltic operates four retail chains across the Baltic States and has offered e-commerce in all three Baltic countries since 2020. It employs over 11,000 people across the Baltics and provides food and non-food products, fresh meals, groceries and online shopping services.
Identity
Mission Brand's website · 2026-11-08
We drive better choices by making them affordable.
Website Brand's website · 2026-11-08
https://rimibaltic.com
Voice & tone Brand's website · 2026-11-08
Clear, practical and customer-oriented, emphasizing simplicity, affordability, convenience and better choices.
Parent ownership Brand's website · 2026-11-08
Rimi Baltic is part of Salling Group, described as Denmark's largest retail group.
Offerings
Problem solved Brand's website · 2026-11-08
Makes everyday grocery shopping easier by offering accessible food and non-food products, convenient store formats, online ordering, home delivery and pickup options.
Core capabilities Brand's website · 2026-11-08
- Grocery and non-food retail
- Operating Hyper, Super, Mini and Express store formats
- E-commerce grocery shopping
- Home delivery
- Rimi Drive pickup
- Rimi Click & Collect in-store pickup
- Supplier procurement and supplier communications
- Promotion planning for suppliers
Products / SKUs Brand's website · 2026-11-08
- Rimi Hyper
- Rimi Super
- Rimi Mini
- Rimi Express
- Rimi e-store
- Home delivery
- Rimi Drive
- Rimi Click & Collect
Pricing Brand's website · 2026-11-08
Access to the iRimi Supplier Portal is free of charge for existing Rimi suppliers. Retail and e-store product pricing is not stated.
Audience
Target industry Brand's website · 2026-11-08
Grocery and food retail
Customer base Brand's website · 2026-11-08
Customers across Estonia, Latvia and Lithuania, as well as Rimi suppliers using the iRimi Supplier Portal.
Ideal customer profile Brand's website · 2026-11-08
Consumers in the Baltic States seeking groceries, fresh food, meals, snacks and non-food products through convenient store and online shopping formats; existing Rimi suppliers needing supplier information and communication tools.
Use cases Brand's website · 2026-11-08
- Shopping for groceries and non-food products in Rimi stores
- Buying fresh meals or snacks on the go
- Ordering groceries online for home delivery
- Ordering groceries for Rimi Drive pickup
- Ordering groceries for in-store Click & Collect pickup
- Accessing supplier announcements, documentation and business forms
- Applying for promotions in Rimi stores through the Promotion Planning Tool
Customer outcomes Brand's website · 2026-11-08
- Easier everyday shopping
- Access to affordable grocery choices
- Convenient home delivery and pickup options
- Access to a wide selection of quality food and non-food products
- Meal inspiration and shopping recommendations through the e-store
- Supplier access to information, communication and promotion planning tools
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Claim Rimi Baltic — free →Page last updated 2026-11-08.