Rupauls Drag Race
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Overview
Tagline Brand's website · 2026-10-04
RuPaul's Drag Race is the pioneering and dominant global franchise in drag-based reality competition, hosted by the iconic RuPaul, and has achieved unparalleled mainstream critical and commercial success, significantly elevating drag artistry worldwide.
Description Brand's website · 2026-10-04
An Emmy Award-winning reality competition series where drag queens from around the world compete to become the 'Next Drag Superstar,' bringing the art of drag to the mainstream through various challenges focusing on charisma, uniqueness, nerve, and talent. It features numerous seasons, spin-offs, international versions, celebrity guest judges, and has garnered significant critical and commercial success.
Offerings
Core capabilities Brand's website · 2026-10-04
- Reality television competition series
- spin-off shows
- music releases
- mobile game
- live events (DragCon)
- merchandise and licensing.
Pricing Brand's website · 2026-10-04
Subscription-based streaming (Paramount+, WOW Presents Plus), traditional cable television (MTV), digital music purchases (iTunes), mobile game (freemium with in-app purchases).
Audience
Target industry Brand's website · 2026-10-04
Fans of reality television, LGBTQ+ community and allies, individuals interested in fashion, makeup, performance art, and entertainment; a global audience.
Landscape
Competitors Brand's website · 2026-10-04
- America's Got Talent
- The Voice
- Project Runway
- Legendary (HBO Max)
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Claim Rupauls Drag Race — free →Page last updated 2026-10-17.