Rxbar Kelloggs
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Overview
Tagline Brand's website · 2026-10-04
Transparent packaging prominently listing few, whole ingredients ('no B.S.' philosophy), strong initial direct-to-customer sales and service, targeting specific niches before broader market.
Description Brand's website · 2026-10-04
RXBar is a nutrition bar company known for its simple packaging and minimal, transparent ingredients, initially targeting CrossFit gyms before expanding to national grocery stores. It was acquired by Kellogg in 2017.
Offerings
Core capabilities Brand's website · 2026-10-04
- Protein and nutrition bars
- including a line for kids.
Pricing Brand's website · 2026-10-04
Standard retail pricing model.
Audience
Target industry Brand's website · 2026-10-04
Initially CrossFit gyms; expanded to national grocery chains (e.g., Wegmans, Whole Foods, Publix, Trader Joe's), appealing to consumers seeking transparent, minimal-ingredient food products.
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Claim Rxbar Kelloggs — free →Page last updated 2026-10-04.