Sadler’s Wells
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Overview
Tagline Brand's website · 2026-11-07
Sadler’s Wells is a London dance organisation presenting performances, events and touring productions across four theatres, channels and studios.
Description Brand's website · 2026-11-07
Sadler’s Wells is a dance organisation and venue network with four theatres: Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East and Peacock Theatre. It presents dance performances, free and drop-in events, digital content, touring productions and participation activities.
Identity
Mission Brand's website · 2026-11-07
Sadler’s Wells believes in dance to move the world and aims to make dance accessible to more people.
Founders & leadership Brand's website · 2026-11-07
Alistair Spalding is identified as Sadler’s Wells’ Artistic Director.
Website Brand's website · 2026-11-07
https://sadlerswells.com
Voice & tone Brand's website · 2026-11-07
Inspirational, inclusive, culturally ambitious and audience-focused.
Headquarters Brand's website · 2026-11-07
London, UK
Offerings
Problem solved Brand's website · 2026-11-07
Provides audiences with access to dance performances, events, digital content and participatory experiences, including accessible and relaxed performance options.
Core capabilities Brand's website · 2026-11-07
- Presenting dance performances and events
- Producing and co-producing dance productions
- Touring dance productions internationally
- Operating four theatres and studios in London
- Providing digital dance content through Digital Stage
- Delivering accessible performances and audience experiences
- Offering dance participation activities and free events
- Supporting artists, choreographers and dance companies
Products / SKUs Brand's website · 2026-11-07
- Dance performances and event programming
- Touring productions
- Digital Stage
- Four theatres and studios: Sadler’s Wells Theatre, Lilian Baylis Studio, Sadler’s Wells East and Peacock Theatre
- The Dance Floor free activities and events
- Membership and support programmes
Pricing Brand's website · 2026-11-07
Ticket prices vary by event. The Islands performances list prices from £18 plus a £4 transaction fee. Membership offers 20% off most tickets, and Barclays Dance Pass offers dance tickets for £10 for people aged 16–30.
Audience
Target industry Brand's website · 2026-11-07
Performing arts, dance and cultural entertainment.
Customer base Brand's website · 2026-11-07
Dance audiences, families, young people, members, schools, groups, artists, visiting companies, participants and visitors.
Ideal customer profile Brand's website · 2026-11-07
Audiences and participants seeking live, digital or participatory dance experiences, including accessible and family-oriented programming.
Use cases Brand's website · 2026-11-07
- Booking tickets for dance performances
- Attending free, drop-in or participatory dance events
- Booking touring dance productions for venues or festivals
- Accessing digital dance content
- Joining as a member for ticket discounts
- Booking group or school visits
- Attending accessible, relaxed, sensory-adapted, captioned, BSL-interpreted or audio-described performances
Customer outcomes Brand's website · 2026-11-07
- Access to a wide range of dance performances and events
- Opportunities to participate in free dance activities
- More accessible theatre and performance experiences
- Discounted access to performances through membership and Barclays Dance Pass
- Opportunities for venues and festivals to book touring productions
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Claim Sadler’s Wells — free →Page last updated 2026-11-07.