Salesforce Marketing Cloud Formerly Exacttarget
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Overview
Tagline Brand's website · 2026-10-04
Seamless, native integration with the world's #1 CRM, allowing marketing actions to be triggered directly by real-time sales and service data.
Description Brand's website · 2026-10-04
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. Originally founded as ExactTarget in 2000, it was acquired by Salesforce in 2013 and serves as the core of the Salesforce marketing technology stack, enabling cross-channel customer journeys.
Offerings
Core capabilities Brand's website · 2026-10-04
- Email Studio
- Journey Builder
- Data Cloud
- Mobile Studio
- Advertising Studio
- Intelligence (Datorama)
Pricing Brand's website · 2026-10-04
Subscription (Tiered Editions + Consumption-based)
Audience
Target industry Brand's website · 2026-10-04
Global Enterprises, Mid-market organizations, Retail, Financial Services, Healthcare
Landscape
Competitors Brand's website · 2026-10-04
- Adobe Marketing Cloud (Marketo/Adobe Campaign)
- Oracle Marketing (Eloqua)
- HubSpot Marketing Hub
- Braze
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Claim Salesforce Marketing Cloud Formerly Exacttarget — free →Page last updated 2026-10-04.