Saltrock Surfwear
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Overview
Tagline Brand's website · 2026-11-08
British surf-inspired clothing and lifestyle brand founded in 1988 by two surfing brothers in Cornwall.
Description Brand's website · 2026-11-08
Saltrock designs and sells surf-inspired clothing, accessories and lifestyle products for women, men and children. The brand combines unique design, functionality and quality, with products sold online and through stores across the UK.
Identity
Mission Brand's website · 2026-11-08
To share the surfing ideal and create products inspired by the surf lifestyle, British coastline, freedom, fun, creativity and self-expression.
Founders & leadership Brand's website · 2026-11-08
Founded by surfing brothers Angus and Ross. The company says it is still run by some of the original team.
Website Brand's website · 2026-11-08
https://saltrock.com
Voice & tone Brand's website · 2026-11-08
Surf-led, informal, energetic, creative, community-focused and passionate about the British coastline.
Founded Brand's website · 2026-11-08
1988
Offerings
Problem solved Brand's website · 2026-11-08
Provides hard-wearing, functional and surf-inspired clothing and lifestyle products for people connected to surfing, coastal living and the brand's values.
Core capabilities Brand's website · 2026-11-08
- Designing unique surf-inspired apparel and lifestyle products
- Selling clothing and accessories for women, men and children
- Online retail through Saltrock.com
- Retail stores across the UK
- Shipping products across the UK
- Providing online-only e-vouchers
Products / SKUs Brand's website · 2026-11-08
- Women's clothing
- Men's clothing
- Kids' clothing
- Knitwear and fleece
- T-shirts, hoodies and sweatshirts
- Jeans, trousers and shorts
- Jackets, gilets and changing robes
- Swimwear and boardshorts
Pricing Brand's website · 2026-11-08
Product prices shown include children's clothing from £10, accessories from £12, adult clothing commonly from £25 to £65, and e-vouchers from £10 to £100. Standard UK delivery is £3.95 or free on orders over £50.
Audience
Target industry Brand's website · 2026-11-08
Surfwear, apparel, fashion and lifestyle retail.
Customer base Brand's website · 2026-11-08
Women, men and children, including the surfing community and people who share Saltrock's values and attitudes.
Ideal customer profile Brand's website · 2026-11-08
Consumers who enjoy surfing, coastal lifestyles and surf-inspired fashion, including women, men, children, surfers and people seeking distinctive, functional and durable casual clothing.
Use cases Brand's website · 2026-11-08
- Everyday casual clothing
- Surf and coastal lifestyle wear
- Children's clothing
- Gifting through e-vouchers
- Surf and outdoor accessories
- Beach and water activities
Customer outcomes Brand's website · 2026-11-08
- Access to distinctive surf-inspired designs
- Functional and hard-wearing clothing
- Clothing for women, men and children
- Ability to shop online or in Saltrock stores
- Products that support self-expression and connection to the surfing lifestyle
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Claim Saltrock Surfwear — free →Page last updated 2026-11-08.