Analysis by Optimly for Optimly AI Visibility, in the Optimly AI Brand Index. This Business Profile tracks the Brand Authority Index and supporting AI visibility evidence. Last analyzed August 23, 2026.
Samba TV is a company within the Ad Tech category. Samba TV is a global leader in omniscreen advertising and analytics, providing first-party data from smart TVs to measure and understand cross-screen viewership, ad exposure, and consumer behavior. They offer solutions for audience targeting, media planning, measurement, and attribution across linear and streaming TV.
Samba TV was founded in 2011 and is headquartered in San Francisco, CA.
Buyers turn to Samba TV for Manual Data Aggregation & Analysis: Brands and agencies would manually combine linear TV ratings, digital analytics, and campaign performance data from disparate sources, attempting to infer cross-scr, Traditional Media Measurement Agencies: Engaging agencies specializing in traditional TV measurement (e.g., Nielsen for linear) and digital analytics, then attempting to reconcile data across differen, among 2 documented problem areas.
Buyers evaluating Samba TV typically ask AI models about "What is Samba TV?", "Samba TV smart TV data", "Samba TV ad measurement", and 3 similar queries.
Samba TV's core products are Omniscreen measurement, audience targeting, media planning and optimization, attribution, real-time TV data insights..
Samba TV uses Subscription-based licensing for data and platforms, often with usage-based or campaign-specific fees for services..
Samba TV serves Advertisers, advertising agencies, broadcasters, content owners, publishers, brands..
Samba TV Proprietary first-party Automatic Content Recognition (ACR) data from a large global footprint of smart TVs, offering deterministic, granular, and real-time insights into TV viewership across linear and streaming, enabling effective cross-screen advertising and measurement.
Official website: https://sambatv.co/
Last analyzed: August 23, 2026
This Business Profile is published by Optimly in the Optimly AI Brand Index, a public research dataset showing how AI systems describe brands, categories, and competitors. Optimly AI Visibility analyzes sampled buyer-intent responses, cited sources, and public brand information. The Brand Authority Index summarizes answer presence, narrative accuracy, and owned citations where sufficient evidence is available.
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