Sarinah

Tagline Brand's website · 2026-11-07

PT Sarinah is an Indonesian state-owned retail and trading company that promotes Indonesian creative industries, cultural products, and MSMEs.

Description Brand's website · 2026-11-07

Sarinah is an Indonesian state-owned enterprise established in 1962. It operates in retail and trade, providing a platform for Indonesian creative-industry practitioners and promoting domestic products to Indonesian and international audiences.

Mission Brand's website · 2026-11-07

To become Indonesia’s leading cultural experience center, supporting the growth of Indonesian work and skills through commerce, creativity, and inclusive experiences. Sarinah aims to curate and showcase Indonesian culture, empower culture-based businesses and MSMEs, promote inclusive economic participation, foster cultural dialogue and sustainability, and expand the global presence of Indonesian culture.

Website Brand's website · 2026-11-07

https://sarinah.co.id

Voice & tone Brand's website · 2026-11-07

Cultural, inclusive, patriotic, and corporate.

Founded Brand's website · 2026-11-07

1962; established on August 17, 1962.

Headquarters Brand's website · 2026-11-07

Sarinah Building, Jl. M. H. Thamrin, Jakarta, Indonesia.

Parent ownership Brand's website · 2026-11-07

State-owned enterprise (BUMN/SOE); under the holding of PT Aviasi Wisata Indonesia (Persero), also known as InJourney.

Problem solved Brand's website · 2026-11-07

Provides market access, promotion, retail distribution, business facilitation, and international exposure for Indonesian creative-industry businesses, MSMEs, artisans, and local brands.

Core capabilities Brand's website · 2026-11-07

• Modern retail and department-store operations
• Curation and promotion of Indonesian cultural products
• Business facilitation and business matching for sellers and buyers
• Export and import trading
• Property and hospitality management
• Support for MSMEs, artisans, and local brands
• Cultural events, exhibitions, and community activities
• Corporate social and environmental responsibility programs

Products / SKUs Brand's website · 2026-11-07

• Indonesian traditional fabrics and wastra
• Culinary products
• Fashion and apparel
• Health and wellness products
• Supermarket products
• Furniture
• Herbal products
• Artworks

Target industry Brand's website · 2026-11-07

Retail, trading, creative industries, cultural commerce, property, hospitality, and tourism.

Customer base Brand's website · 2026-11-07

Indonesian shoppers, foreign tourists, international buyers, local brands, artisans, MSMEs, and creative-industry practitioners.

Ideal customer profile Brand's website · 2026-11-07

Indonesian MSMEs, artisans, local brands, creative businesses, and buyers seeking Indonesian cultural and domestic products, including international buyers and export-market partners.

Use cases Brand's website · 2026-11-07

• Retailing Indonesian cultural and domestic products
• Promoting and distributing MSME and local-brand products
• Connecting Indonesian sellers with domestic and international buyers
• Exporting and importing commodities, furniture, and other products
• Hosting cultural performances, exhibitions, and community events
• Managing retail properties and hospitality-related businesses
• Providing MSME mentoring and capacity-building programs

Customer outcomes Brand's website · 2026-11-07

• Greater visibility and market access for Indonesian products and creative businesses
• Expanded domestic and international sales opportunities for MSMEs and local brands
• Promotion and preservation of Indonesian cultural heritage
• Business connections between sellers and buyers, especially for export markets
• Support for inclusive economic participation by women, Indigenous communities, and regional artisans
• Development of sustainable tourism destinations and local businesses